More about brands – Page 55
-
News briefsAsics researches impact of physical exercise on mental state
In the ongoing Asics’ Uplifting Minds study, research conducted over a period of eight months and with thousands of participants so far, the brand has found a significant impact of physical inactivity on the participants’ minds. Part of the study was the ”Mind Race”, an experiment for which regular exercisers ...
-
News briefs
Padel Nuestro to sponsor racquet-sports academy
According to CMDsport, Padel Nuestro has struck a deal with Equelité JCF – Sanyo Padel Academy to sponsor its Área de Pádel and all events held there. Run by former professional tennis player Juan Carlos Ferrero and current World Padel Tour (WPT) player Sanyo Gutiérrez, the academy is among the ...
-
News briefsAdidas to revamp its club, reissues NFTs
Adidas will be holding a weeklong celebration, on April 1-7, through Confirmed, its app for the sale of exclusive products. So-called ”Members Week” will see a number of launches, among them that of the adiClub, a revision of the former Creators Club, running on a point system and providing access ...
-
ArticleWNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
-
News briefsSigna’s Padel-Point launches French amateur padel tour supported by Cupra
Padel-Point, a brand of Tennis-Point GmbH, a Signa Sports United company, has launched the Cupra Padel-Point Tour, France 2022. The first event of its kind in France, consisting of eleven tournaments across the country from April to September, is designed to create a world-class amateur padel tournament in France and ...
-
News briefsPádel Nuestro renews tournament sponsorship
According to CMDsport, Pádel Nuestro has extended to 2023 its deal to be the “premium” sponsor and official store of the Challenger youth tournaments put on by the World Padel Tour (WPT) and Ultimate Padel Company (UPC). The original deal dates to last year and the tournaments have since evolved ...
-
News briefsAllied Feather + Down releases first down capsule collection in the U.S.
Allied Feather + Down has announced the U.S. drop of its first down jacket capsule collection. It will be available on Allied’s Zero Degrees North website. The collection of four jackets, originally released exclusively to the Japanese market this past autumn, is described as blurring the line “between outdoor performance ...
-
News briefs
New study highlights dangerous chemicals in counterfeit goods
The American Apparel & Footwear Association (AAFA) has unveiled the results of a recent study on the dangers of counterfeit goods for consumers, conducted with British quality assurance provider Intertek. The study focused on the dangers of hazardous chemicals and heavy metals. Tests were conducted on clothing, footwear and accessories. ...
-
News briefsHoka and Boston streetwear boutique unveil footwear capsule
Hoka, a division of Deckers Brands, has entered a collaboration with Boston-based streetwear boutique Bodega, resulting in a limited-edition line combining outdoor performance technology with urban-inspired streetwear design. The capsule includes two items: a special edition Kaha Low GTX trail hiker and the Ora Recovery Slide, available now exclusively at ...
-
News briefsAdidas rolls out new ambassador network for college student-athletes in the U.S.
The U.S. National Collegiate Athletics Association (NCAA) (a non-profit through which many colleges and universities in the U.S. organize their athletic programs) has shifted its economic model in July 2021, allowing student-athletes the ability to monetize the use of their Name, Image and Likeliness (NIL) for the first time. Now, ...
-
News briefsStrellson launches exclusive off-bike capsule collection with Olympian Fabian Cancellara
The Swiss men’s fashion brand Strellson has announced a collaboration with two-time Olympic gold medalist and Swiss race bike legend Fabian Cancellara. Part of the partnership is a limited edition “off-bike” capsule collection. Cancellara and a design team at Strellson led by Marco Tomasi created a collection of thirteen fashionable ...
-
News briefsTrue Fitness with changes in sales and marketing leadership
True Fitness, a manufacturer of commercial cardio and strength equipment under the True and Octane brands since 1981, has announced changes to its leadership structure. Through these changes, the company aims to improve its North American and international sales position and continue its growth. David Trulaske has been named the ...
-
News briefsPuma turns old football jerseys into new ones
Re:Jersey is the name of Puma’s pilot project for the recycling of football jerseys. The aim is to turn old jerseys into new ones. Manchester City is already scheduled to receive its warm-up jerseys for league matches from the clothing recycling project by the end of April. The main component ...
-
Infographics & DataComparison of Yue Yuen’s shoe-producing regions by volume
This interactive chart compares Yue Yuen’s shoe-producing regions by volume. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
-
ArticleNike encouraged by China, digital momentum as golden anniversary looms
Nike, Inc., which will commence its 50th anniversary in May, exceeded its latest guidance for revenues and diluted earnings per share in the third quarter ended Feb. 28, despite persistent product transit woes into its home North American market and marketplace demand that exceeded the available supply. Net sales grew ...
-
ArticleRossignol bounces back in 2020/21
After the as good as ski-free season 2020/21, Rossignol is reporting growth in all markets for the winter now coming to an end. Skiers were back in force at lodges around the world, says the group, which enjoyed year-on-year rises in revenue of 24 percent in North America, 30 percent ...
-
News briefsAdidas to release English-language children’s book with U.S. soccer star Trinity Rodman
U.S. professional soccer player Trinity Rodman has collaborated with Adidas to release a children’s book about the resilience, perseverance and optimism that have helped her achieve the unprecedented success she has had in her career to date. As “Wake Up and Kick It” shows, there were many early mornings and ...
-
News briefs
Y-3 and Real Madrid collaborate, celebrate anniversaries
20 years of partnership between Japanese designer Yohji Yamamoto and Adidas on one side, 120 years of Real Madrid on the other. This year, Y-3 and Real’s anniversaries result in a collection that includes a limited edition jersey with hand-painted looking back numbers, as well as training sportswear and accessories. ...
-
News briefsLacoste and Minecraft unveil collaborative apparel collection
Lacoste has teamed up with Minecraft on a new apparel collection for spring/summer 2022. The Lacoste x Minecraft collaboration was officially launched at the ESpot, a gaming venue in Paris’ iconic Rue de Rivoli, on March 12, in the presence of gaming personalities including Atomicari, Shubble, Smajor and Broky Brawks. ...
-
ArticleFila Holdings’ annual profit is bolstered by Acushnet and China
Fila Holdings reported consolidated group revenues of 3,793,959 million Korean won (€2.83bn) for the financial year ended Dec. 31, up 21.3 percent year-over-year in reported terms and 24.4 percent higher in constant currencies. Annual net income increased by 71 percent to KRW 337,809 million (€252.2m). The gross margin improved slightly ...
