More about brands – Page 58
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News briefsAsics to get a new CEO in late March
If the ordinary general meeting of March 25 approves, Yasuhito Hirota will be taking charge of Asics as CEO on March 29. He will be retaining his other titles – president, chief operating officer and representative director – and replacing Motoi Oyama, who is nearing his 11th year in the ...
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News briefsPuma and Modibodi launch range of menstrual underwear for women
Puma and the Australian leak-proof apparel specialist Modibodi have teamed up to launch a range of leak-proof menstrual underwear and activewear designed to help women stay comfortable and active during their periods. Aside from the belief that menstruation shouldn’t keep women from exercising, it’s also in the partners’ best interest ...
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News briefsAdidas and Gucci unveil ready-to-wear collab collection
Accompanied by considerable media echo, Gucci unveiled its Adidas x Gucci ready-to-wear collection, which had been long-rumored. The eclectic blend of classic tailoring and active sports showed the German brand’s trademark stripes on suits as well as feminine knitwear and the trefoil joining the Gucci logo on baseball caps. Even ...
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ArticleMoncler’s 2021 sales surpass €2 billion
Moncler’s preliminary consolidated financial results showed revenues of €2,046.1 million for the full year ended Dec. 31, 2021, marking a 44 percent increase compared to 2020 and a 28 percent increase compared to 2019, generating an adjusted gross margin of 76.6 percent. These figures include nine months of sales for ...
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News briefsABG to co-own and manage David Beckham’s brands
Authentic Brands Group (ABG) has entered into a partnership with David Beckham to co-own and manage his brands and businesses, which include endorsements with Adidas, Tudor, Maserati, EA Sports, Sands and Diageo. In keeping with the deal’s terms, Beckham has become a shareholder in ABG, while ABG has become the ...
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News briefs
WSL expands partnership with Rip Curl
The World Surf League (WSL) and Rip Curl announced an extended partnership, with the Australian surf brand coming on board as the presenting partner of the MEO Pro Portugal, the third stop on the 2022 Championship Tour (CT), along with the Boost Mobile Gold Coast Pro and the Sydney Surf ...
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ArticlePuma releases video with chess champion Carlsen for “Only See Great” campaign
In a video interview published on YouTube, the recently announced Puma ambassador and Norwegian world chess champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history. With the “Only See Great” campaign, Puma explores the ...
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News briefsSkechers launches pickleball footwear and sponsors US Open
Skechers is getting involved in one of the fastest-growing sports in North America as the official footwear sponsor of the US Open Pickleball Championships, organized by Spirit Promotions since 2016. With no corresponding footwear in the Skechers collections until now, the brand will introduce a range of specific Skechers pickleball ...
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ArticleSweaty Betty delivers for Wolverine as Q4 revenues rise
Wolverine Worldwide swung to a better-than-expected annual profit and narrowed final-quarter losses, boosted by its recent acquisition of Sweaty Betty, the U.K.-based brand of women’s fitness apparel, and it forecast sales growth of 15-18 percent for 2022. The Michigan-based owner of Merrell, Saucony, Sperry, Keds and other brands reported a ...
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News briefsBrooks elevates two executives
Dan Sheridan, who has worked for Brooks Running for 24 years and is well respected in the running shoe industry, has been promoted to president and chief operating officer. In a separate executive promotion at Brooks Running, Matt Dodge, who has led the brand to record growth in the EMEA ...
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ArticlePuma sees 2022 sales up at least 10%, headwinds from higher costs, China
With its traditional conservative approach, Puma said it expects currency-adjusted sales to increase by “at least 10 percent” in all the regions in 2022, despite a very strong order book, but warned that higher freight and raw material costs would weigh on profits, while an ongoing consumer boycott in China ...
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ArticleBrooks crosses the $1 bn milestone, growing by 31% globally and by 25% in EMEA
Crossing the magic $1 billion milestone for the first time, Brooks Running reported a 31 percent sales increase to $1.11 billion in 2021. Brooks EMEA added that its turnover in the region grew by 25 percent in terms of local currencies, despite retail closures and other challenges, with France, Italy ...
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News briefsPuma signs Puerto Rican music artist for motorsport lifestyle marketing
After a chess grandmaster and a video game, Puma is now supporting another professional not known at first glance for sports: Puerto Rican music artist Myke Towers. Towers is Puma’s first official global motorsports lifestyle ambassador, tasked with connecting the worlds of music and automotive culture for the sports brand. ...
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News briefsDecathlon continues to expand its presence in professional sports
Decathlon is signing more athletes from a wide range of sports, further putting its own brands in the spotlight. Following the commitment of French tennis player Gaël Monfils and the expanded involvement in padel sports (we reported), the company has announced additional partnerships in cycling, volleyball, athletics and trail running, ...
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News briefs
Panteres Grogues get support from Barça, and Puma
Puma has signed a cooperation agreement with the Spanish LGTBIQ+ multisport association Panteres Grogues in Barcelona as part of #Reform, the brand’s global initiative to defend universal equality. On the occasion of the International Day to Combat LGTBI-Phobia in Sport, celebrated on February 19, FC Barcelona also signed a cooperation ...
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News briefsPuma signs Norwegian chess grandmaster and sponsors chess tour
Puma has signed a long-term agreement with Norwegian chess grandmaster Magnus Carlsen and with the Meltwater Champions Chess Tour. Through its partnership with Carlsen and the tour, Puma aims to connect the world of chess with the world of competitive sports by creating engaging content and activities for chess fans, ...
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ArticleAdidas campaign #SupportIsEverything continues to make headlines
The Adidas advertising campaign with bare breasts on large-scale posters to launch the brand’s new sports bra collection has led to lively discussions on social networks. Now Adidas-UK complemented the #SupportIsEverything campaign with another extraordinary measure. In London, the brand placed eight red, blue and green statues ...
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News briefs
Vans launches the eco-friendly Circle Vee
Vans has introduced the Circle Vee, a new silhouette that taps into renewable materials while aiming at reducing waste. The Circle Vee features a one-piece knitted natural upper designed to reduce waste in production compared to Vans’ traditional cut and sew uppers. The upper, which is stitched directly onto the ...
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News briefs
Macron expands its presence in English football
Macron is resuming its partnership with the Northern Premier League (NPL). The Italian team wear brand, the NPL’s first long-standing partner in 2008, will be providing apparel for all bench members, including coaches, for the next five years. In addition, the company has announced an agreement with the Toolstation Northern ...
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News briefsKlarna launches immersive basketball activation in the U.S., accessible worldwide
Klarna, the Swedish retail banking, payment and online shopping service, has unveiled “The Klarna All-Star Vault,” an interactive activation celebrating the connection between fashion and professional basketball in its 75-year history. The promotion – Klarna’s first-ever immersive sports activation – continues the shopping service’s expansion in the sports industry, following ...
