All News briefs articles – Page 318
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News briefs
AliExpress rewards consumers for Le Club Paris 2024 challenges
Until the Paris 2024 Olympic and Paralympic Games, Le Club Paris 2024 is offering its own members the opportunity to participate in fun challenges and to earn points that enable them to enter prize draws and enjoy exclusive rewards - such as participating in special experiences with Olympic and Paralympic ...
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News briefs
A guide by the IOC and UEFA on sustainable branding and signage at events
The International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) have commissioned a new technical study to help identify more sustainable solutions for event branding and signage. The guide, titled “Environmental impact evaluation of branding and signage solutions for events”, explores the branding and signage materials used ...
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News briefs
New Balance and Stone Island collaborate again in footwear
New Balance Athletics and Stone Island, an Italian sportswear brand recently acquired by Moncler, are joining forces to kick off what they have described as “a long-term relationship.” The first New Balance x Stone Island shoes are set to drop later this year. The partnership was first teased via the ...
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News briefs
Everlast signs licensing deal in the U.S.
SportLife Brands of New York will license the Everlast brand name for a line of underwear, sleepwear, baselayers and thermals for distribution in the U.S., starting with the 2021 holiday season. SportLife develops similar products under license for Nautica, Isotoner, Tahari, Sean John, Umbro, Starter, Head and Disney.
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News briefs
Puma manufacturer in China cuts carbon emissions further
Shenzhou International, an apparel manufacturing partner of Puma in China, has kicked off a large-scale wind energy project that will supply about two-thirds of the company’s electricity needs in China by 2030. Shenzhou already gets some of its energy from a nearby wind farm but it has now agreed to ...
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News briefsEcco had a challenging 2020, but continued to invest in the future
Ecco has remained financially strong despite last year’s Covid-related challenges. The company reported sales of in 2020, down 19.7 percent from €1.36 billion a year ago. It made a pre-tax profit of €44.7 million in 2020, down from €195.8 million in 2019, on 19.7 percent lower revenues of €1.09 ...
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News briefsReusch commits to improved sustainability with its Taking Care program
For next winter, Reusch is striving to further improve its overall environmental footprint with its Taking Care responsibility program. Following an audit by the German consultancy Fokus Zukunft, in-house measures have been taken such as a CO² offset for all carbon emissions or better forecasting to avoid air freight. Already ...
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News briefs
Gymshark opens an inspirational office in Denver
As planned, Gymshark has opened its head office for North America in Denver, Colorado. It will host regional functions in such areas as product development, branding, athlete management, legal and customer service in an inspirational environment. Much like its global headquarters in Solihull, England, the space offers a number of ...
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News briefs
World Rugby announces a new global women’s competition
World Rugby has announced the launch of WXV, a new global competition for female players that is set to begin in 2023. WXV will be supported by an initial investment of £6.4 million (€7.5m-$8.9m) by World Rugby for the first two years. It will be played annually, except in Rugby ...
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News briefs
LeBron James becomes partner at FSG, the owner of Boston Red Sox and Liverpool
LeBron James has bought an undisclosed number of shares in Fenway Sports Group (FSG). The transaction, which was first reported by the Boston Globe, makes him a part-owner of the Boston Red Sox, Roush Fenway Racing, and New England Sports Network (NESN), all parts of John Henry’s holding company. James ...
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News briefs
New Balance launches a new performance face mask
New Balance has released a new reusable face mask, specifically intended for fitness and performance activities. The New Balance Active Face Mask features three layers of a breathable fabric that is a mix of polyester, polypropylene and spandex. Its design helps to keep the mask away from the mouth and ...
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News briefs
Nike plans to cut by half its office staff in Spain
Nike is planning to reduce its office workforce in Spain by half, after streamlining its operations in Germany and the Nordic countries. According to reports in Palco23, a Barcelona-based sport business periodical, Nike is about to file a restructuring plan (ERE = “expediente de regulación de empleo”) that would involve ...
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News briefs
The Norspo fair in June is cancelled
Sportsbransjen has decided to cancel the summer edition of its Norwegian sporting goods show, Norspo, which was supposed to be held in Oslo on June 13 and 14, due to strict limitations set by pubic authorities on large gatherings. The current guidelines may be relaxed, but Trond Evald Hansen, general ...
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News briefsAdidas and Peloton collaborate on apparel
As expected, Adidas has announced the launch of a line of apparel with Peloton on March 25. The Adidas x Peloton spring/summer 2021 collection – designed in collaboration with the Peloton instructors Ally Love, Robin Arzón and Cody Rigsby – is made of tank-tops, tights, shorts, hoodies, T-shirts, crewnecks, sports ...
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News briefs
Annecy Days will have a summer edition
Outdoor Sports Valley (OSV) announced that the Annecy Days, the French event for outdoor and snow sports products, will have a summer edition this year. The young trade show, whose first edition was held as a winter event in January, will run a summer show in June. The exact dates ...
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News briefs
The Sportfish 2021 show goes virtual
Sportfish, the annual B2C game and fly fishing show organized by the eponymous supplier in the U.K., will be held as a virtual event this year. Visitors will be able to join the show free of charge on April 17-18 via Sportfish’s Facebook and YouTube channels. The show will feature ...
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News briefsPerformance Days opt for another digital-only trade show in May
Due to travel restrictions and the uncertain pandemic situation, Performance Days in Munich will not take place as a physical event on May 19-20, as previously announced. Instead, the digital sourcing platform “Performance Days Loop” will host the digital trade show for functional fabrics. The platform was launched in February ...
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News briefs
Lululemon’s chairman wants to invest with KKR
Working together with KKR, the big American investment group, Glenn Murphy, chairman of Lululemon, has created a special-purpose acquisition company (SPAC) that has started trading on the New York Stock Exchange under the symbol KAHC, following an oversubscribed public offering worth $1.2 billion. The purpose of the new SPAC, whose ...
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News briefs
Decathlon plans to work with more online marketplaces in Russia
Decathlon is set to begin selling sporting goods through several online marketplaces in Russia as part of an expansion of its online sales activities, according to the local Retail news service, which quoted Julia Goroshenya, development director of Decathlon in Russia. Decathlon has already worked successfully with Russia’s second-largest online ...
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News briefsPentland grants microloans in emerging markets to fight poverty
Pentland Brands reports that it is supporting Lendwithcare, an initiative intended to help entrepreneurs in emerging markets to set up or expand their businesses through microloans. When the loans are repaid, the funds are returned and used to support the anti-poverty programs conducted by CARE International in 87 countries. Pentland ...