All News briefs articles – Page 315
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News briefs
Peloton completes the acquisition of Precor
Peloton Interactive has completed its acquisition of Precor, the American producer of fitness equipment that was part of Amer Sports until the Anta-led consortium agreed to divest it last December for a price of $420 million in cash, with adjustments for working capital, transaction expenses, cash and debt. In announcing ...
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News briefs
Peloton wins fees in a sordid patent case
A U.S. court has awarded $4,299,163 to Peloton Interactive to cover attorneys’ fees and other expenses it incurred in a sordid patent infringement suit brought in 2016 by VR Optics. The whole thing started when Peloton hired the Villency Design Group (VDG) in 2012 to design its well-known interactive stationary ...
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News briefs
A double sponsorship contract by Northwave
Simon Gruber, a 33-year-old Italian snowboarder from the South Tyrol region, has signed a double partnership with Northwave. The experienced rider will endorse the company’s brand of snowboard boots and equipment, Drake. He will also join the Cinelli-Smith gravel bike team, which is sponsored by Northwave.
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News briefs
Tonal mulls IPO after reaching a $1.6bn valuation, with no exports yet
Tonal, which describes itself as the smartest home gym, has not yet shipped or installed its equipment outside the U.S., and its website says it doesn’t have a timeline on when it will make the move. After expanding in all the 50 other U.S. states, it became available in Hawaii ...
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News briefs
Fishbrain secures $31 million in funding
Fishbrain, the developer of a sport fishing app based in Stockholm, has raised $31 million in funding. The backers include Consensus Småbolagsfond and Adrigo Asset Management, as well as all main existing shareholders including B Capital Group and SoftBank Ventures Asia. Fishbrain will use the funding to continue to expand ...
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News briefs
MIT researchers unveils smart clothing technology that measures the wearer’s movements
A group of researchers from the Massachusetts Institute of Technology (MIT)’s Computer Science and Artificial Intelligence Laboratory (CSAIL) have unveiled a “textile-based tactile learning platform that can be used to record, monitor and learn human–environment interactions.” The wearable technology could potentially be used in sport or fitness activities to offer ...
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News briefs
Bogner appoints a brand manager
Bogner has appointed Barbara Holzer as director of brand management to affirm the brand’s positioning in the “luxury sports fashion” segment and to expand its leading position in the sector. She will directly report to Heinz Hackle, joint CEO of the German apparel company. Bogner describes Holzer as an experienced ...
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News briefsFormer Nike executive to lead Sorel, Mountain Hardwear and prAna at Columbia Sportswear
Source: Columbia Sportswear Company Craig Zanon Columbia Sportswear Company announced that Doug Morse, senior vice president for Emerging Brands since 2020, will step down this summer, after working in several rolesfor the group since 1994. Craig Zanon will take over the position, making him responsible for the ...
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News briefs
VF changes its management in EMEA
VF Corp. has announced several changes to its management for the EMEA region. Andreas Olsson has switched from VF’s director of group digital accounts to regional general manager of Dickies EMEA. He has been with VF since 2009, working in sales and marketing for Vans and The North Face. He ...
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News briefs
Lycra introduces fibers made from 100% textile waste
Contributing to the circular economy, The Lycra Company has developed its first performance products made from 100 percent textile waste. The Coolmax EcoMade and Thermolite EcoMade are the result of a partnership with Itochu Corp., one of the largest general trading companies in Japan, with strength in consumer-related sectors including ...
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News briefs
Nike sues over a satanic Air Max
Nike is sueing a Brooklyn company, the MSCHF Product Studio, which has sold a lot of 666 pairs of altered Air Max 97 shoes with satanic-themed detailing, embroidery and a drop of human blood on the insole. MSCHF collaborated with a rapper, Lil Nas X on the customized Air Max ...
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News briefs
Mont.Black launches instantly adjustable all-terrain pole
Mont.Black, the British alpine equipment start-up based in Leeds, has unveiled the ATP-01, an alpine pole that can be instantly adjusted at the press of a handle-mounted button. This enables the user to change the length quickly and easily without stopping to fiddle with clasps. Traditional adjustable poles typically take ...
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News briefsTaizo Shimano appointed new president of Shimano
Source: Shimano Taizo Shimano Shimano, the global leader in bicycle components and a major factor in the fishing tackle market, announced some management changes at its 114th general meeting of shareholders and the board of directors on March 30. Yozo Shimano, currently serving as the fifth president ...
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News briefs
Salming to introduce a pádel line
As already reported, the Spanish version of paddle tennis, pádel, is growing strongly in Sweden. A few years after testing a shoe for the sport, Sweden’s Salming is adding pádel to its range of racquet sports, which comprises handball, squash, volleyball and floorball. According to Sportfack, Malor International, a firm ...
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News briefs
New line brings ViralOff to retail customers
An Italian company called Colors has channeled Polygiene’s ViralOff antimicrobial treatment into a line of products for retail customers. The Regenesis ViralOff Trigger Shield line of sprays and other products works on soft surfaces, hard surfaces and fabrics. It also meets the same ISO standards as regular ViralOff – eliminating ...
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News briefs
Joint campaign by Puma and Deichmann
Puma and Deichmann, the low-priced German-based shoe retailer, have launched the #WhateverSuitsYou campaign, which features the American singer Bebe Rexha. The campaign targets women and advocates to wear fashion that suits them. It is accompanied by a capsule collection comprising two sneaker models and three bags. The products are priced ...
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News briefs
Superdry is sponsoring an amateur boxer's pro debut
Superdry is sponsoring Campbell Hatton for his first professional boxing bout on March 27. Hatton, 19, is the son of the two-weight world champion Ricky Hatton. He and his promoter, Eddie Hearn of Matchroom, will be wearing clothing from Superdry’s Sport Performance line.
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News briefs
Sport England promotes the return to sports
Sport England has hired Cake, the sports marketing arm of the Havas advertising and PR agency. The public body – established by Royal Charter in 1996 to “give everyone in England the chance to benefit from sport and physical activity” – has for its immediate priority the #ReturnToPlay campaign, which ...
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News briefs
Everlast announces major pledge to support British boxing
Everlast Worldwide has pledged to sign up 52 British boxing talents in 2021. The move, which the brand has defined as a “historic commitment,” is meant to support the next generation of male and female fighters in British boxing, from grassroots to elite amateur and professional levels. The first athletes ...
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News briefs
Sports Direct launches long-term initiative to drive gender equality in sports
Sports Direct has unveiled a new initiative and campaign, called “Equal Play,” which is meant to address inequalities in sports and help close the gender gap over the next four years and beyond. The project has been informed by a new study, commissioned by the British sports retailer with Women ...
