All News briefs articles – Page 450
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News briefs
Boardriders, the mother company of Quiksilver, Roxy, Billabong and other...
Boardriders, the mother company of Quiksilver, Roxy, Billabong and other brands, has announced the departure of Thomas Chambolle, who is currently responsible for the EMEA region. Chambolle was appointed after the tragic disappearance of Pierre Agnès, Quiksilver's chief executive, who was lost at sea on Jan. 30, 2018. Greg Healy, ...
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News briefs
Puma has come up with a shoe that incorporates “biologically...
Puma has come up with a shoe that incorporates “biologically active materials” – that is, living microorganisms – in the upper. The resulting “dense nanosensor net,” as the German brand calls it, mirrors the heat and sweat on the wearer's foot down to the “microscopic level.” The resulting image generates ...
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News briefs
Runner's World and Salomon are collaborating to celebrate the Boston...
Runner's World and Salomon are collaborating to celebrate the Boston Marathon, which will be run on April 15, with a pop-up experience in Boston's Newbury Street, called the Runner's World Townhouse. This temporary space, open until April 16, features a Test Zone where runners can test the latest Predict RA ...
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News briefs
Decathlon has launched its own brand for cross-country skiing, called...
Decathlon has launched its own brand for cross-country skiing, called Inovik. The French sports retailer's house brands already cover both traditional cross-country skiing and skate skiing. Back-country skiing is set to follow in the winter 2019/20 season and a biathlon line in 2021. The novelty for the current season is ...
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News briefs
Nike is the most searched for brand of sneakers in...
Nike is the most searched for brand of sneakers in Italy, followed by Balenciaga, according to a recent ranking by Lyst, the global fashion search engine. Nike emerged as the most searched sneaker brand in seven Italian regions out of 20, thanks to its Air Vapormax, Air Max 97, Air ...
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News briefs
Tommy Hilfiger, a brand of PVH Corp., is launching a...
Tommy Hilfiger, a brand of PVH Corp., is launching a new sports and althleisure line. The collection, for men and women, comprises leggings, shorts, sports bras and tank tops. The items feature bright color-blocking, oversized star graphics, striped tape and the new Tommy Sport logo, inspired by the iconic Tommy ...
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News briefs
Lorpen, the Spanish brand of technical socks, has overhauled its...
Lorpen, the Spanish brand of technical socks, has overhauled its branding and logo. The “Lorpen 2019 Brand Video,” available on YouTube and the company's website, was filmed around the village of Etxalar, in the Spanish Pyrenees, and at the Lorpen factory located there. About three minutes long, the video means ...
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News briefs
Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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News briefs
Buff, the Spanish headwear company, has partnered with HeiQ to...
Buff, the Spanish headwear company, has partnered with HeiQ to integrate HeiQ's Smart Temp cooling technology into a new tubular headwear. HeiQ's Smart Temp cooling feature is activated by the rise in body temperature, and is deactivated once cooling is complete. Buff's new CoolNet UV+ fabric also includes UPF 50+ ...
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News briefs
Callaway has launched the Chrome Soft X, a new golf...
Callaway has launched the Chrome Soft X, a new golf ball that features triple track technology. The advanced alignment lines on the ball are designed for better alignment and accuracy. The technology uses Vernier Hyper Acuity to improve alignment as compared to a regular side stamp alignment aid, the company ...
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News briefs
Hype Sports Innovation, the sports-industry incubator, is launching Hype Capital,...
Hype Sports Innovation, the sports-industry incubator, is launching Hype Capital, a $75 million investment fund for sports-industry “unicorns,” or start-ups valued at over $1 billion, especially those with a focus on artificial intelligence, virtual reality and performance analytics. Two veterans of Adidas are taking part in the project. One is ...
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News briefs
Columbia inaugurated a new store in London's iconic Carnaby Street...
Columbia inaugurated a new store in London's iconic Carnaby Street on March 28 to sell a full collection of premium apparel, footwear and accessories. The 230-square-meter store will host a dedicated launch event on April 6, with more in-store events scheduled to take place throughout the summer.
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News briefs
Puma and First Mile will launch a sustainable sportswear collection...
Puma and First Mile will launch a sustainable sportswear collection in 2020 consisting of shoes and apparel featuring utility pockets and outdoor elements. First Mile supports more than 4,000 people from low-income communities in Haiti, Honduras, and Taiwan in its collection network. Using the collected plastic bottles, which would otherwise ...
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News briefs
Columbia Sportswear has elected Kevin Mansell to serve as a...
Columbia Sportswear has elected Kevin Mansell to serve as a director and a member of its nominating and corporate governance and audit committees. Mansell began serving in that capacity on March 25 and will be standing for election to full-term board membership at this year's annual shareholders' meeting. Ed George, ...
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News briefs
Descente, the Japanese sportswear company, has fended off a hostile...
Descente, the Japanese sportswear company, has fended off a hostile takeover from its largest shareholder, the Japanese conglomerate Itochu. As per a new power-sharing agreement, Descente's board of directors will be reconstituted, with Descente and Itochu each appointing two directors from within their ranks and confirming two independent directors from ...
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News briefs
Karstadt Sports is ending its cooperation with Intersport, which was...
Karstadt Sports is ending its cooperation with Intersport, which was only established in January 2018. This step is a consequence of the merger of Karstadt and Kaufhof and a plan to convert some stores of the less successful outlet chain Saks Off 5th into additional sports stores. With the larger ...
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News briefs
Puma Golf has signed Kim Koivu to a sponsorship deal....
Puma Golf has signed Kim Koivu to a sponsorship deal. The 27-year-old Finnish player, who turned professional in 2017, will wear the brand's apparel and footwear on the course during the 2019 season. More specifically, he will wear pieces from Puma Golf's SS19 collection and Puma's Ignite Pwradapt golf shoes. ...
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News briefs
Mizuno has signed a three-year sponsorship deal with Mikkel Hansen,...
Mizuno has signed a three-year sponsorship deal with Mikkel Hansen, the handball player for the Danish national team and Paris Saint-Germain. The Japanese brand will also be supporting MH24, Hansen's anti-bullying foundation. Hansen is one of two handball players (the other is ?tefan Birtalan) to have been named World Player of ...
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News briefs
The Ispo Digitize Summit, which made its debut in June...
The Ispo Digitize Summit, which made its debut in June 2018, is being held for a second time on July 3-4 in Munich, just after the new OutDoor by Ispo trade show. The sports industry conference will be addressing five topics: Data Analytics & CRM, Digital Talents & Recruiting, Change ...
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News briefs
For the third year in a row, Deporvillage is the...
For the third year in a row, Deporvillage is the official store of La Vuelta, cycling's Tour of Spain, scheduled for Aug. 24 to Sept. 15. For the first time, the Spanish sports e-tailer will have the exclusive rights to two of the race's official jerseys, for the Alicante and ...
