All News briefs articles – Page 449
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News briefs
Storm Care Solutions of the U.K., which produces aftermarket waterproofing...
Storm Care Solutions of the U.K., which produces aftermarket waterproofing and cleaning fluids, has appointed Lauren Kirk to the post of export sales manager. The appointment follows a company-wide rebranding and recent distribution deals for Germany, Austria, the Benelux countries, Chile and the U.S. Kirk's experience includes posts at Terra ...
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News briefs
Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
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News briefs
The takeover of Amer Sports by the Mascot Bidco consortium...
The takeover of Amer Sports by the Mascot Bidco consortium headed up by Anta Sports Products is making progress. Mascot Bidco has struck a seven-year inter-company financing agreement for €1,236 million involving a term loan of about €921 million for the refinancing of existing debts and a revolving credit facility ...
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News briefs
Lacoste has announced a plan to expand its current logistics...
Lacoste has announced a plan to expand its current logistics center in Troyes, in north-central France, to make it its future European logistics hub. A new building, called NEW – the acronym for New European Warehouse – will bring the area of the logistics platform up from the current 18,000 ...
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News briefs
Unifi has announced that Kevin Hall has stepped down as...
Unifi has announced that Kevin Hall has stepped down as chief executive and company director. Albert Carey has been named as the new executive chairman of the U.S. yarn manufacturer, effective April 1, while Thomas Caudle is the new principal executive officer, with immediate effect.
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News briefs
The Austrian sports retail chain Hervis announced further expansion in...
The Austrian sports retail chain Hervis announced further expansion in Austria, Germany and Romania. On April 8, a new branch opened in Kempten, Germany; six branch openings are scheduled for Romania; and the stores in Austria are being expanded and converted. In Austria and Germany, the company reported a substantial ...
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News briefs
Macron has announced a new partnership with the Armenian Football...
Macron has announced a new partnership with the Armenian Football Federation (FFA) that makes the Italian company the FFA technical sponsor, starting from Jan. 1, 2020. The contract will run until Dec. 20, 2023. Macron will be the official supplier of Armenia's national team and teams of all age categories, ...
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News briefs
Oakley has announced a partnership with Patrick Mahomes II, the...
Oakley has announced a partnership with Patrick Mahomes II, the National Football League Most Valuable Player Award (NFL MVP) recipient. Mahomes, 23, turned professional in 2018. He is the first football player to sign an endorsement deal with Oakley. To celebrate the addition of the quarterback to Oakley's roster of ...
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News briefs
The Open Apparel Registry (OAR) has been officially launched. The...
The Open Apparel Registry (OAR) has been officially launched. The tool is an open source global map and database of apparel factories worldwide, which assigns a unique ID number to each facility. The official launch follows a beta release last year and a series of improvements, based on consultation with ...
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News briefs
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland....
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland. Under the terms of the contract, the Italian brand will provide performance sportswear to Tennis Scotland's players, coaches and staff, as well as clothing to tournament officials and development officers. Ellesse was founded 60 years ago by Leonardo Servadio, whose ...
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News briefs
Under Armour (UA) has unveiled Mick Schumacher as a new...
Under Armour (UA) has unveiled Mick Schumacher as a new brand ambassador. Mick is the reigning Formula 3 champion and the son of Michael Schumacher, seven-time Formula 1 world champion. Mick will wear UA's apparel for the remainder of the 2019 season. The brand has also announced a new product ...
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News briefs
The National Basketball Association (NBA) has opened its largest store...
The National Basketball Association (NBA) has opened its largest store outside North America. Located at the Intime Mall in Beijing, the store has a floor space of 1,145 square meters. It is operated by Topsports, China's largest retailer of sporting goods and a wholly owned subsidiary of Belle International Holding, ...
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News briefs
Consolidating its association with motorsports, Puma has signed a long-term deal...
Consolidating its association with motorsports, Puma has signed a long-term deal to become Formula 1's exclusive partner for trackside retail merchandise as of the 2019 season. To this end, the company may now design and produce products with the Formula 1 brand or the brand of any of the 10 Formula ...
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News briefs
Canada Goose is opening six stores in the autumn/winter of...
Canada Goose is opening six stores in the autumn/winter of 2019: two in Europe, one in the U.S. and three in Canada. The European stores will be located in Milan's Fashion District and on the Rue Saint-Honoré in Paris. The American store, at the Mall of America in Minneapolis, will ...
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News briefs
As part of the BDZV marketing summit in Berlin, the...
As part of the BDZV marketing summit in Berlin, the winners of the German “Display of the Year” competition were announced for the 34th time. Silver was awarded to Nike for “Just do it. Dream Crazy,” the ad congratulating the world record holder Eliud Kipchoge directly on the day after ...
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News briefs
Icebug claims to have become the first climate-positive outdoor shoe...
Icebug claims to have become the first climate-positive outdoor shoe company. After the summer of 2018, Icebug, which specializes in making shoes with a good grip, made the promise to be climate-positive by 2020. Since then, the issue has been a high priority for the company, which managed to achieve ...
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News briefs
Puma has signed a long-term deal to become the official...
Puma has signed a long-term deal to become the official technical sponsor of Valencia CF, the Spanish football club, for about €4 million a year. Puma will also be producing performance and fashion products for fans. The deal takes effect with the 2019/20 season. Puma previously supplied Valencia's game jerseys ...
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News briefs
X-Bionic has signed a landmark deal in China, naming Beijing...
X-Bionic has signed a landmark deal in China, naming Beijing Sanfo Outdoor Products as its exclusive strategic partner for the launch of a new X-Bionic 4.0 collection in the country's market. The two partners have also agreed to set up their own research and development center, the Nature Mimicry Research ...
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News briefs
VF Corp. has named Luis Benitez vice president of governmental...
VF Corp. has named Luis Benitez vice president of governmental affairs and global impact, overseeing the VF Foundation and relations with the public sector and outdoor recreation interests. As former head of Colorado's Outdoor Recreation Industry Office, Benitez was instrumental in recruiting outdoor companies to set up offices in the ...
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News briefs
Pomoca won big at the Ski Mountaineering World Championships, in...
Pomoca won big at the Ski Mountaineering World Championships, in the Swiss town of Villars-sur-Ollon. Some 40 of the 55 medalists this year wore skins with the Pomoca brand. Headquartered in Denges, Switzerland, Pomoca was founded in 1933 as Dufour & Cie. The Pomoca name was registered in 1957. Since ...
