All News briefs articles – Page 527
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News briefs
After a partnership of 12 years, Erima has decided to...
After a partnership of 12 years, Erima has decided to stop sponsoring Fabian Hambüchen, a German gymnastics champion, to concentrate on team sports. At the same time, the German company will for the first time sponsor a women's football team, the SC Sand.
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News briefs
Macron has announced a new multi-year agreement with Guinness PRO14,...
Macron has announced a new multi-year agreement with Guinness PRO14, the professional Rugby Union tournament for clubs from Scotland, Wales, Ireland, Italy and South Africa. The deal makes the Italian sportswear brand the official match kit and retail partner to the tournament. From the start of this 2017/18 season, the ...
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News briefs
Fibo China 2017 welcomed 20,589 visitors from 47 countries, 80...
Fibo China 2017 welcomed 20,589 visitors from 47 countries, 80 percent of which were trade visitors. The fourth edition of the trade show reportedly raised its attendance by 28 percent from last year. The event also welcomed a record number of exhibitors from 131 companies. One in four exhibitors came ...
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News briefs
Vaude has been honored with the Demography Excellence Award 2017,...
Vaude has been honored with the Demography Excellence Award 2017, in the category “fremd & heimisch” (foreign and familiar), for its commitment to refugees. The company accepted the award at a ceremony at the Hotel InterContinental in Berlin on Aug. 31. The Demography Excellence Award has been presented since 2009, initially ...
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News briefs
Interbrand assigned a brand value of $27 billion to Nike...
Interbrand assigned a brand value of $27 billion to Nike for 2017, up by 8 percent from the previous year. It came in 18th place on Interbrand's list of the most powerful brands, which continued to be led by Apple. At the top of the list, higher increases were recorded ...
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News briefs
A total of 42,590 professionals attended the Eurobike show that...
A total of 42,590 professionals attended the Eurobike show that started on Aug. 30 in Friedrichshafen, down slightly from 42,720 a year ago. An additional 22,160 bike fans participated in the Eurobike Festival Day at the end of the fair. More than 1,400 exhibitors occupied the fully booked halls. With ...
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News briefs
Colmar Originals shoes are now sold in 800 multibrand stores...
Colmar Originals shoes are now sold in 800 multibrand stores in Italy as well as 12 flagship stores across Europe, eight of which are in Italy. These figures, which have recently been reported by Pambianconews, reveal the retail expansion of the brand, driven by its good results, particularly in the ...
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News briefs
Lacoste has acquired all the assets of the family-owned Basi...
Lacoste has acquired all the assets of the family-owned Basi Group, which has been its Spanish licensee since 1962. The move was described as part of the brand's “premiumization strategy.” The brand has about 100 directly operated stores, franchises, factory outlets and shop-in-shops in the country. In addition to Lacoste, ...
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News briefs
Operating expenses related to Hi-Tec's acquisition and other extraordinary items,...
Operating expenses related to Hi-Tec's acquisition and other extraordinary items, caused Cherokee Global Brands to post a net loss of $589,000 in the second quarter against net income of $1.9 million in the year-ago period. Boosted by indirect sales of $5.95 million from Hi-Tec, total revenues rose to $14.0 million ...
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News briefs
Liebaert is expanding into the activewear and athleisure segments for...
Liebaert is expanding into the activewear and athleisure segments for the first time with its new NanoStitch Comfort Technology line of fabrics. This collection of high-performance fabrics integrates Lycra Sport technology. Founded in 1887 and headquartered in Belgium, Liebaert is best known for its manufacturing in the intimate apparel sector. ...
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News briefs
Marcato Capital Management, the activist investor that has been criticizing...
Marcato Capital Management, the activist investor that has been criticizing the management of Deckers Brands and wants it to sell its assets, has come up with a list of ten new executives that it has nominated for seats on the company's board of directors. The board is up for renewal ...
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News briefs
Puma has teamed up with the singer, actress and producer...
Puma has teamed up with the singer, actress and producer Selena Gomez to design products and create marketing campaigns. She will first appear in Puma's latest campaign for the Phenom, a coming women's footwear range. The brand has already formed partnerships with several other women in the entertainment business in ...
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News briefs
Adidas has passed the Jordan brand as the second-largest sports...
Adidas has passed the Jordan brand as the second-largest sports footwear brand in the U.S. market, based on the athletic footwear report from the NPD Group for the year to date until August. The estimate marks a remarkable rise in the Adidas brand's footwear market share to 11.3 percent, compared ...
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News briefs
Adidas says it has placed one of its employees on...
Adidas says it has placed one of its employees on administrative leave and engaged outside counsel to conduct a thorough investigation into a case of bribery in which he has allegedly been involved. Jim Gatto, who is Adidas' director of global sports marketing for basketball, was mentioned among ten people ...
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News briefs
As predicted, Adidas has signed a new contract with the...
As predicted, Adidas has signed a new contract with the University of Kansas, extending a six-year-old partnership through 2031 and stengthening its position in the performance segment of the American sports market to complement its renewed strength in the lifestyle segment. It will be the richest deal between the brand ...
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News briefs
Adidas France has established a running club affiliated with the...
Adidas France has established a running club affiliated with the French athletics federation, providing professional support for its members to take part in competitions. The company says the move is “reinventing the concept of sports marketing,” as it set out to create its own team. Adidas has already been involved ...
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News briefs
The German sporting goods industry association (BSI), the Adidas Group,...
The German sporting goods industry association (BSI), the Adidas Group, Polartec and Vaude are taking part in a three-year research project, funded by the German federal ministry of education and research, to try and reduce micro-particles shed when textiles made with synthetic fibers are washed. Along with micro-particles from many ...
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News briefs
Oberalp is restructuring Salewa's sales and marketing teams after promoting...
Oberalp is restructuring Salewa's sales and marketing teams after promoting one staff member and attracting an external hire. Mark Landenberger is now responsible for Salewa's sales and marketing for the entire Austrian, German and Swiss region. Martin Stolzenberger has also joined as a key account manager. Landenberger has been in ...
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News briefs
After sounding out other potential partners, Rossignol has signed a...
After sounding out other potential partners, Rossignol has signed a co-branding agreement for eyewear with Italia Independent as an accessory to its line of lifestyle apparel. The first collection will be presented at Mido, the big eyewear show in Milan, at the end of February. Italia Independent signed a license ...
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News briefs
Snow + Rock is on the expansion trail again with...
Snow + Rock is on the expansion trail again with the reported opening of a store covering about 1,200 square meters at the Bluewater shopping center in Kent in November. The outlet was described by the company as a “statement store,” which will be one of its largest in the ...
