News briefs – Page 21
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News briefs
Amazon wants to name the Tottenham stadium
Amazon is emerging as a contender to become the main sponsor of Tottenham’s new stadium, according to reports in the Daily Mail. The British newspaper also indicates, however, that any agreement for the naming rights of the stadium is far from complete, especially in consideration of the general uncertainty caused ...
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News briefs
Apparel brands may lose 20% of their value
The brand value of the world’s 500 biggest companies might lose up to an estimated $1 trillion as a result of the coronavirus crisis, according the “Brand Finance Global 500 2020” survey. Brand Finance, whose surveys aim at creating a link between marketing and finance, also conducted a Covid-19 impact ...
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News briefs
Amazon’s VP for the EU steps down
Roy Perticucci has stepped down as vice president of Amazon’s European operations, responsible for 12 member countries of the European Union. Based in Luxembourg, he was hired for the job in 2013, having held executive posts at Unieuro, Dixons Stores Group, Ground Control, Dixon Stores, Unieuro and Ahold. The reasons ...
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News briefs
Adidas partners with Carbon to make face shields
As we reported at the time, Adidas began working in 2017 with an American 3D-printing start-up called Carbon to produce midsoles for the Futurecraft 4D model with a proprietary technique called Digital Light Synthesis (DLS). Now, to help with the Covid-19 pandemic, the two companies are using the same technique ...
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News briefs
Adidas’ Covid-19 auction raises over 100k
A 10-day auction launched by Adidas France and called “Athlètes et Solidaires” – which translates roughly to “Athletes Pitching In” – came to close on April 14, having raised a total of €107,730 for the Hospitals of Paris - Hospitals of France Foundation to help deal with the Covid-19 pandemic. ...
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News briefs
Amazon will sell C9 Champion globally
Champion’s more affordable C9 Champion line will be available for the first time globally through a dedicated store on the marketplace of Amazon, which has agreed to take the place of the American Target chain of mass market stores. The line sold on Amazon, which reached annual sales of about ...
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News briefs
Adidas changes its practices in Spain
Adidas has avoided a fine from the Spain’s National Commission for Markets and Competition (CNMC) in exchange for voluntary changes to its franchising policy. The commission opened an inquiry after a franchisee in Spain accused the company of anti-competitive practices in November 2018. In essence, Adidas had different contracts in ...
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News briefs
JD celebrates the Superstar with Adidas
JD Sports Fashion, the U.K.-based retailer, and Kano, the British rapper, are helping Adidas to celebrate the 50th anniversary of its Superstar shoe. Their collaboration, called “3 Bar Superstar,” amounts to a talent search. This February, a mobile recording booth has been stopping at three malls in the U.K. – ...
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News briefs
Coronavirus depresses Adidas’ sales in China
Updating investors on the effects of the coronavirus on its business, Adidas said that it performed well in China during the first three weeks of 2020 but has since suffered a decline of about 85 percent as compared to the same period of last year. A number of the German ...
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News briefs
Bertelsmann’s CEO is slated to be Adidas’ new chairman
The supervisory board of the Adidas Group has recommended the election of Thomas Rabe, who has been the chairman and chief executive of Bertelsmann since 2012, as its new chairman at the company’s annual meeting on May 9. Bertelsmann is a global German media, education and service group whose Ebitda ...
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News briefs
H&M wins court fight against Adidas
H&M, which is moving more strongly into men’s activewear, has won a long-standing case against Adidas at the Court of Appeal in The Hague, which has ruled that the dual stripe design on its apparel didn’t infringe on Adidas’ three-stripe trademark. The court has also found that the proportions of ...
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News briefs
Adidas will sponsor Leeds
Adidas will replace Kappa in the 2020/2021 season as the kit sponsor of Leeds United. The deal with Kappa was set to expire at the end of this season. It will be the first time that Leeds wears Adidas. Leeds’ kit was previously supplied by Nike, Umbro, Admiral, Asics, Puma, ...
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News briefs
New action by Adidas for the environment
Adidas has announced a new milestone for 2020, as more than 50 percent of the polyester used in its products will come from recycled plastic waste, said the company. This means that the sportswear giant will be on track to meet its goal of using only recycled polyester in all ...
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News briefs
Andreas Heep leaves Adidas
Andreas Heep, senior director of sales for fashion products in Central Europe at Adidas, has left the company at his own request, after working there for 22 years. He is said to want to follow new projects in the future. His successor is Philip Clas, who has been with the ...
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News briefs
Adidas has announced the start of the third tranche of...
Adidas has announced the start of the third tranche of its multi-year share buyback program, which calls for the purchase of up to €3.0 billion worth of its own shares between March 2018 and May 2021. It is planning to purchase own shares worth up to €1.0 billion in 2020. ...
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News briefs
Adidas has reached a negotiated settlement with Rick Pitino, the...
Adidas has reached a negotiated settlement with Rick Pitino, the former coach of Louisville University’s basketball team who was fired in 2017 over a bribery scandal, ESPN has reported. Pitino claimed to have no knowledge of a deal under which James Gatto, a former sports marketing executive of Adidas, and ...
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News briefs
Adidas has launched new laceless footwear for tennis players. The...
Adidas has launched new laceless footwear for tennis players. The new Stycon shoe, whose silhouette does not look like the typical tennis sneaker, is said to offer optimized comfort for wearers thanks to improved fit and control. The shoe has no shoelaces and a knit collar, designed to naturally expand ...
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News briefs
Adidas has launched a range in collaboration with Pokémon Company...
Adidas has launched a range in collaboration with Pokémon Company for the new year, according to Hypebeast. The range comprises tracksuits, T-shirts, shorts and footwear for youth and adults, marked with graphics inspired by the visuals of the early Pokémon video games. Patterns of pixels are used to create colors, ...
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News briefs
The Adidas Group announced the completion of the second tranche...
The Adidas Group announced the completion of the second tranche of a €3.0 billion share buyback program initiated in March 2018 and running through May 2021. It has purchased sofar €1.8 billion worth of its own stock and plans to buy up to €1.0 billion in 2020. In the second ...
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News briefs
Without confirming a report that the Adidas Group is phasing...
Without confirming a report that the Adidas Group is phasing out 500 jobs in Europe, a spokesman said that it is adapting its organizational structures and processes to become more efficient, looking also for new talent for its digital business. All in all, he indicated, the European staff will remain ...