News briefs – Page 24
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News briefs
Adidas has promoted Neelendra Singh to general manager for India....
Adidas has promoted Neelendra Singh to general manager for India. He takes over the role from Dave Thomas, who has been appointed as Adidas' managing director for emerging markets. Singh, who was previously senior vice-president of global DTC and franchise, will continue to report to Dave Thomas. Singh joined Adidas ...
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Adidas succeeded in securing copyright registration in the U.S. for...
Adidas succeeded in securing copyright registration in the U.S. for the styling of the Yeezy Boost 350 v1 and v2 sneakers as the review board of the U.S. Copyright Office reversed an earlier decision rejecting the unique “artwork and sculpture” of the designs, according to The Fashion Law.
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Adidas is about to lose its 35-year-old endorsement of the...
Adidas is about to lose its 35-year-old endorsement of the Spanish Football Federation, according to Reuters, after several months of unfruitful negotiations. The Spanish organization, which is actually called the Real Federación Española de Fútbol (RFEF), apparently claims that the current agreement does not meet current criteria for minimally acceptable ...
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Adidas is releasing a Parley for the Oceans edition of...
Adidas is releasing a Parley for the Oceans edition of its Alphaedge 4D running shoe. The upper of the Alphaedge 4D Parley for the Oceans shoe is made with recycled ocean plastic debris. The shoe also features the Adidas 4D midsole, developed in partnership with Carbon. This midsole is produced ...
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News briefs
The Adidas Group has three new members on its supervisory...
The Adidas Group has three new members on its supervisory board. At the company's annual general meeting on May 9, Thomas Rabe, Bodo Uebber and Jing Ulrich were elected to the board. Rabe has been the chief executive of Bertelsmann since 2012, Uebber is financial director of Daimler and Ulrich ...
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News briefs
Adidas has filed an appeal in a federal court in...
Adidas has filed an appeal in a federal court in Washington, D.C., to uphold its rights in its long-standing patent dispute with Nike over their knitted shoe uppers. Adidas is trying to reverse a Feb. 19 ruling by the appeals board of the U.S. Patent and Trademark Office which found ...
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News briefs
Adidas has released a very colorful, kaleidoscopic collection of Ultra...
Adidas has released a very colorful, kaleidoscopic collection of Ultra Boost sneakers and running apparel in collaboration with Missoni, the Italian fashion house known for its strong color combinations. The line pays tribute to the brand's founder, Ottavio Missoni, born in Dubrovnik, who represented Italy in the 400m hurdles in ...
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News briefs
Adidas has unveiled a bra and tights made with the...
Adidas has unveiled a bra and tights made with the company's Primeknit knitting technology. The knit construction of the new “Don't Rest Primeknit Lux” bra is meant to allow it to mirror the wearer's movements, for targeted comfort, flexibility and support. The new “Believe This Primeknit Lux” tights were developed ...
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News briefs
Adidas and Reebok have topped the annual Fashion Transparency Index,...
Adidas and Reebok have topped the annual Fashion Transparency Index, a ranking of the social and environmental transparency practices of global brands, for the third year in a row. In this latest edition, Patagonia also reached the top of the ranking. Each of these three brands scored 64 percent out ...
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News briefs
Instead of extending a contract with Adidas, Naomi Osaka has...
Instead of extending a contract with Adidas, Naomi Osaka has preferred to sign a new sponsorship deal for footwear and apparel with Nike. Adidas had reportedly offered to pay between $8.5 million and $10 million per year for the Japanese tennis star, who beat Serena Williams at the U.S. Open ...
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News briefs
Adidas is continuing its collaboration with MTV. Part of their...
Adidas is continuing its collaboration with MTV. Part of their skateboarding line, the company has launched a second “Beavis and Butt-Head” collection with two sneaker models and four apparel styles. The cult comic series has been airing again since April on Germany's free MTV channel.
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Adidas has partnered with the New Zealand men's rugby union...
Adidas has partnered with the New Zealand men's rugby union team, the All Blacks, to design new training apparel for the team made from recovered ocean plastic. The jersey is part of the first Adidas Parley rugby collection, which continues the brand's relationship with Parley for the Oceans, the ocean ...
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News briefs
Adidas has named the candidates standing for election to its...
Adidas has named the candidates standing for election to its supervisory board at the annual general meeting on May 9, as Frank Appel, Katja Kraus and Willi Schwerdtle will not be standing for reelection. New on the board would be Jing Ulrich, managing director and vice chairman for Asia-Pacific at JPMorgan ...
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News briefs
Adidas has announced a multiyear partnership with Alex Bregman. The...
Adidas has announced a multiyear partnership with Alex Bregman. The baseball star from Albuquerque, New Mexico, who plays for the Houston Astros, will be featured in upcoming Adidas brand marketing campaigns. The player will also collaborate on the creation of future baseball products. Bregman made his debut in Major League ...
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News briefs
Adidas has announced in a tweet that its sponsored players...
Adidas has announced in a tweet that its sponsored players on the winning team in the upcoming 2019 Fifa Women's World Cup, starting in France on June 7, will get the same performance bonus as their male counterparts. The announcement was made just hours after it was revealed that the ...
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News briefs
Jim Gatto, former head of basketball marketing for Adidas, was...
Jim Gatto, former head of basketball marketing for Adidas, was sentenced to nine months in prison by a New York court on charge of defrauding a number of NCAA college programs by paying promising athletes to attend their schools, making them ineligible to play. Two of his assistants, Merle Code ...
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Adidas has signed multi-year sponsorships with two American football players...
Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...
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News briefs
Adidas is doubling the number of sneakers it makes from...
Adidas is doubling the number of sneakers it makes from ocean plastic this year, expecting to turn out 11 million pairs in cooperation with Parley for the Oceans. Adidas projected sales of about five million pairs of such Parley shoes in 2018, up from one million in 2017. The sporting goods ...
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News briefs
Adidas has announced the start of the second tranche of...
Adidas has announced the start of the second tranche of a multi-year share buyback program launched last March. The group plans to repurchase around €800 million worth of its own shares during 2019. It already spent last year €1 billion to buy back 5.1 million shares, corresponding to 2.5 percent ...
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News briefs
Adidas is reportedly planning to launch a signature shoe for...
Adidas is reportedly planning to launch a signature shoe for Donovan Mitchell. According to a report in SLCdunk.com, the shoe is set for launch in the third quarter of 2019. Mitchell, 22, plays for the Utah Jazz of the National Basketball Association (NBA). Prior to playing in the NBA, he ...
