News Briefs – Page 21
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News briefs
Apple’s European tax victory may favor Nike’s case
Observers feel that the European Commission’s legal stance against Nike Europe over an alleged under-payment of taxes in the Netherlands has been weakened by a ruling by the General Court of European Court Justice that annulled its previous decision against Apple Corp. and the Irish government. The Commission had charged ...
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News briefs
Nike introduces a new, reactive store concept
On July 9 Nike introduced a new, reactive store concept at its flagship in the Chinese city of Guangzhou. Called Nike Rise, the system tailors the shopping experience to individual “members” – that is, customers registered with one of its apps – and connects them to a community in the ...
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News briefs
Nike and 11teamsports partner with TSV 1860 München
Nike and 11teamsports will be supplying the TSV 1860 München, the third-tier Munich football club known also as ”die Löwen” (the Lions), from this summer until June 2025. Erima of Germany was previously the team’s sponsor and supplier since 2008. 11teamsports, the German multi-channel retailer, will take care of the ...
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News briefs
FC Barcelona seeks damages from Nike for defective jerseys
The Financial Times reports that FC Barcelona will be seeking monetary compensation from Nike, its sponsor since 2018. Apparently, the colors of the jersey in the Swoosh’s kit bleed when they get wet. Both Nike and the football club hope to resolve the problem by August, when Europe’s Champions League ...
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News briefs
Advance e-sales for Nike’s Dior sneaker
Dior will soon be launching a mini-website for limited advance sales of the sneaker it has created with Nike. Introduced in December, 2019 at Dior Homme’s pre-autumn 2020 fashion in Miami, the Air Jordan 1 OG Dior will in time be sold through pop-up stores, although no start date has ...
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News briefsNike enlists Native American Miss Universe
Ashley Callingbull of the Enoch Cree Nation, the first Canadian and first indigenous woman to become Miss Universe, is one of three Native American women figuring in Nike’s new ad campaign for its N7 collection. Callingbull is joined by Chelsey Luger, of both the Turtle Mountain Band of Chippewa and ...
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News briefs
Nike signs a female football player from Norway
Nike has signed a 10-year endorsement deal with Ada Hegerberg, a striker for the French Olympique Lyonnais football club. AFP, the French news agency, reports that the deal is worth more than €1 million, whereas Forbes reports that Hegerberg will be receiving a six-figure annual fee. The 24-year-old Norwegian was ...
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News briefs
More backing for “Black Lives Matter”
Doubling up on its “For once, don’t do it” message one week ago on Twitter to protest the murder on May 25 of George Floyd, Nike announced that it will donate $40 million over the next four years to “organizations focused on social justice, education and addressing racial inequality in ...
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News briefs
Nike releases inspirational video for post-pandemic sports
Nike has launched a new video, available on YouTube and elsewhere. Titled “Never Too Far Down, You Can’t Stop Us,” it uses the competitive comebacks of its athletes – such as Rafael Nadal, Tiger Woods, Naomi Osaka and the Los Angeles Dodgers – as a metaphor for the return of ...
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News briefs
Rising tennis star becomes highest-paid female athlete
In Forbes’ estimation, the tennis player Naomi Osaka has become the highest-paid female athlete of all time in annual earnings. The 22-year-old of Japanese and Haitian descent has pocketed $37.4 million since June of last year, breaking the record of $36 million held by Serena Williams, who had broken Maria ...
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News briefs
Nike lets New Balance finish up the season with the Liverpool team
If the football season is resumed in the U.K., as has already happened in Germany, the Liverpool team will be allowed to continue wearing the New Balance jerseys until the end of the season. The English team was close to winning the title before the coronavirus pandemic struck. Nike was ...
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News briefs
Michael Jordan’s shoes fetch record $560,000 at Sotheby’s
Sotheby’s has auctioned an autographed pair of Michael Jordan’s sneakers, worn in his rookie season, for $560,000 to an unnamed buyer. The sale establishes a new record for sneakers at the auction house. The Nike Air Jordan 1s match the colors of Jordan’s team, the Chicago Bulls. According to Sotheby’s, ...
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News briefs
Nike stores are reopening
As of May 14, all of Nike’s owned stores and more than 95 percent of its partner stores in Greater China and South Korea were open, although some still have shortened hours. Store traffic there remains low, according to Nike, but overall retail traffic and conversion rates are rising and ...
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News briefs
Former Nike manager works for the Higg Index
Higg Co., the developer of the Higg Index for the measurement of the sustainability of textile products, has hired Del Hudson, a former executive of Nike, as its new vice president of marketing and communications. Hudson spent 20 years at Nike on communication and sustainability at various locations. He then ...
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News briefs
Nike supports new wastewater management training
Nike is collaborating with the ZDHC Roadmap to Zero Programme and the Water Environment Federation (WEF) on a new training program that aims to improve water and wastewater management in the textile supply chains around the world. The organizations are collaborating on further developing the WEF training manual, exams and ...
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News briefs
Nike donates products for Covid-19 relief
Nike is donating about 140,000 pieces of footwear, apparel and equipment – worth $5.5 million – to hospitals and clinics in response to the Covid-19 pandemic. Medical personnel at the Veterans Health Administration and at hospitals in Chicago, Los Angeles, Memphis and New York City will be receiving 30,000 pairs ...
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News briefs
Nike releases its first indoor cycling shoe
Nike is launching its first indoor cycling shoe, at a time when an unprecedently large number of people are working at home. The SuperRep Cycle is the newest release from the Nike SuperRep footwear family, which also includes the Air Zoom SuperRep and the SuperRep Go. The new Nike SuperRep ...
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News briefs
Nike obtains dismissal of Klaw logo suit
Nike has obtained the dismissal of Kawhi Leonard’s lawsuit over the “Klaw” logo. Leonard plays for the Los Angeles Clippers of the National Basketball Association (NBA). The so-called Klaw logo is easily identified with the player himself, as it is meant to symbolize his distinctly large hands. According to Nike, ...
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News briefs
Nike UK kids
Nike and Ukactive Kids have launched Move Crew, a new initiative designed to help children reach their 60 minutes of daily recommended activity. Ukactive is a British not-for-profit health organization for the physical activity sector. The Move Crew initiative sets daily “activity missions” for children to complete. A new Move ...
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News briefs
Nike Earth Day
Nike has celebrated this year’s Earth Day (April 22) by launching a new program on nike.com that makes it easier to search, shop and learn about the sustainable features of its products. Thanks to a new “Shop Sustainable Materials” tab in the navigation, it is now easier to spot sustainable ...
