News Briefs – Page 6
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News briefs
Under Armour will launch in early 2019 a new HOVR...
Under Armour will launch in early 2019 a new HOVR model, which will go under the name of UA HOVR Infinite. The shoe has been designed as an ultra-performance model for distance training. It has features such as a lightweight mesh upper, deep flex groove outsole, and 3D molded sock liner. The shoe ...
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Under Armour (UA) has signed up Joel Embiid to a...
Under Armour (UA) has signed up Joel Embiid to a five-year shoe deal. The NBA player for the Philadelphia 76ers had been with Adidas since his entrance into the NBA. Embiid, who is 24, is a native of Cameroon and is currently competing in his third NBA season. As part ...
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Under Armour's collaboration with Dwayne Johnson, the American actor also...
Under Armour's collaboration with Dwayne Johnson, the American actor also known by his wrestling ring name of “The Rock,” has achieved top ranking among best-matched celebrity-brand endorsements in the fashion and retail sectors, according to a study from Spotted. The collaboration had the highest-scoring endorsement deal among all the Fashion ...
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Patrick Frisk, the new chief operating officer of Under Armour,...
Patrick Frisk, the new chief operating officer of Under Armour, has bought a new tranche of shares in the company, indicating his growing confidence in its turnaround. After his latest purchase, his shares were worth more than $12 million.
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Under Armour is launching a new global training campaign featuring...
Under Armour is launching a new global training campaign featuring Dwayne Johnson which highlights the importance of hard work, resilience and dedication. The “Will Finds a Way” campaign spotlights Johnson as he introduces the stories of eight athletes from eight different sports: Natasha Hastings (world champion sprinter); Yusra Mardini (Olympic ...
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Kevin Plank, founder and chief executive of Under Armour, had...
Kevin Plank, founder and chief executive of Under Armour, had his annual salary cut to $2 million last year from $8.6 million in 2016 because of the company's worse-than-expected performance. He has also given up a stock-based compensation of about $2 million.
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Under Armour (UA) has unveiled a new footwear cushioning technology...
Under Armour (UA) has unveiled a new footwear cushioning technology called UA HOVR, which is said to return energy while protecting feet during workouts. The company said the new technology was inspired by the fact that every step a runner takes has an impact of 2-4 times their body weight. ...
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Under Armour (UA) has unveiled its first-ever subscription service, ArmourBox....
Under Armour (UA) has unveiled its first-ever subscription service, ArmourBox. This service allows customers to get a mix of products shipped directly to their front door on a regular basis. Similar to other subscription services like Birchbox or Five Four, ArmourBox allows customers to try on the products and keep ...
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Under Armour has announced that Yusra Mardini is the latest...
Under Armour has announced that Yusra Mardini is the latest addition to its roster of international athletes. The sports brand will accompany the athlete in her journey to the 2020 Tokyo Olympics. Yursa fled Syria in 2015 to compete as a freestyle and butterfly swimmer in the Rio Olympics a ...
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Under Armour is preparing to open a flagship store later...
Under Armour is preparing to open a flagship store later this year in Amsterdam, the first for the U.S. brand in Europe. It already has more than 20 shops in Europe, a mixture of own stores and partner stores, but the flagship will display a broader range of products across ...
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Under Armour has launched a new #Wewill campaign, an evolution...
Under Armour has launched a new #Wewill campaign, an evolution of the brand's signature I Will. The theme of the campaign revolves around the inspiring and unifying power of sport. The video of the campaign features an array of Under Armour athletes including the late Muhammad Ali, Michael Phelps, Stephen ...
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A Chinese court has ruled that Under Armour is owed...
A Chinese court has ruled that Under Armour is owed 2 million yuan renminbi (€0.26m-$0.30m) in damages by the Chinese company that has been selling the Uncle Martian brand with a logo uncannily similar to Under Armour's, according to the U.S. group's lawyers. Uncle Martian was launched last year by ...
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Lululemon Athletica has reportedly sued Under Armour in a Delaware...
Lululemon Athletica has reportedly sued Under Armour in a Delaware court, alleging that it has infringed on the four-strap design of its best-selling Energy Bra, offering the items for sale at lower prices. It is seeking damages and an injunction on the sale of the allegedly infringing items: the Armour ...
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Under Armour (UA) is launching a new global marketing campaign...
Under Armour (UA) is launching a new global marketing campaign for its women's division entitled “Unlike Any,” in which it celebrates female athletes for their unprecedented sporting achievements, regardless of gender comparisons. The campaign has been created in partnership with Droga 5, the advertising network headquartered in New York City. ...
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Under Armour (UA) has announced a new long-term partnership with...
Under Armour (UA) has announced a new long-term partnership with Heather Arneton, a French athlete who is considered as a rising star in the world of athletics. Arneton, who is only 15 years old, holds the Under 15 long jump world record, with a jump of 6.57 meters. The sports ...
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Oberalp, which recently got the distribution of Under Armour in...
Oberalp, which recently got the distribution of Under Armour in Italy, has opened its first brand store in the peninsula. It's located in the Orio shopping mall near Bergamo's airport, close to Foot Locker and many other sports stores. Under Armour has also taken advantage of the settlement of a ...
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Under Armour has inked a new licensing contract for teamwear...
Under Armour has inked a new licensing contract for teamwear in the U.K. with Dreamsport, which will develop and sell customized UA teamwear for schools, universities and clubs in a wide range of sports, starting in October 2017. Dreamsport will take the place of Ninety9, with which UA has had ...
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Under Armour has chosen a New York rapper, A$AP Rocky,...
Under Armour has chosen a New York rapper, A$AP Rocky, as its newest testimonial, evidently to make a statement in the growing lifestyle segment of the sports market. The brand has focused on athletes until now, whereas its competitors have successfully associated their brands with well-known entertainers like Kevin Hart ...
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Under Armour has completed the renovation of two parks in...
Under Armour has completed the renovation of two parks in Portland, where it plans to open a big new dedicated office for the development of its footwear collections, attracting valuable talent from the local sports footwear cluster. One of the two parks, Duniway Park, will be adjacent to its own ...
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Clarín, an Argentinian newspaper, reports that Under Armour and Asics...
Clarín, an Argentinian newspaper, reports that Under Armour and Asics are both preparing to set up their own business in the country. It explains that Under Armour was distributed in the country through Grupo Vieytes but that the agreement expired last year and that the U.S. brand intends to expand ...
