News Briefs
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News briefsColumbia launches Endor-inspired collection
Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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News briefsColumbia trolls Flat Earthers
Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.
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News briefsColumbia Sportswear sues Columbia University
The US outdoor company is taking legal action against the Ivy League university over alleged misuse of a shared name on apparel.
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News briefsColumbia adds store in Spain
Columbia Sportswear has opened a store in a fourth Spanish city.
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News briefsColumbia has opened up in Tokyo
Columbia keeps going offensive in Asia. The new store, one of the biggest in Japan, mixes natural materials like wood and stone into a sophisticated and urban setting.
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News briefsSports Direct opens 2,800-sqm store at big UK mall
Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
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News briefsColumbia’s Chief Digital Information Officer leaves the company
After less than four years, the key person has decided to move on.
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News briefsColumbia tech goes to the moon
Columbia Sportswear has partnered with Intuitive Machines, a space exploration company, to advance its technologies and material innovations. The goal is to “lay the foundation for a sustainable human presence on the moon” with Omni-Heat Infinity, a proprietary heat-reflective technology developed by Columbia. Intuitive Machines will incorporate Columbia’s technology into ...
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News briefsColumbia appoints former Nike brand President to Board
Columbia Sportswear announced that its Board of Directors appointed Charles Denson as Director and member of its Audit Committee. Denson is already Chairman of the Board of Directors of Funko and has earlier served as President and CEO of Anini Vista Advisors, an advisory and consulting firm. Denson is a ...
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News briefsColumbia Sportswear has new President for Sorel brand
Columbia Sportswear Company has announced a new President for its Sorel brand. Cory Long will be joining the company in December 2023. Source: Columbia Sportswear Cory Long, new President of Sorel Long is a veteran of the footwear and apparel industry, most recently serving as Global ...
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News briefsMarks & Spencer expands its online roster of sports brands
British retailer Marks & Spencer (M&S) has added an extensive mix of womenswear products from Adidas and Sweaty Betty to The Sports Edit online platform, in line with its strategy of enhancing its Sportswear category. This latest addition brings the total number of third-party sportswear brands available on M&S.com to ...
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News briefsColumbia hires new brand president for PrAna
Columbia Sportswear has named Tricia L. Shumavon as the new brand president of its PrAna brand. Most recently, Shumavon served as Global Vice President of Women’s, Men’s, and Kids sportswear apparel for Adidas in Europe. She will begin her new role in September. Her prior experience includes stints at Nike, ...
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News briefs
Nike, Columbia to begin firing unvaxxed employees
According to Oregonlive, which covers the sportswear giant’s home state of Oregon, Nike was set on Jan. 15 to begin firing employees who were not, by the current definition, vaccinated against Covid-19 and had not received a religious or medical exemption. According to the same source, Columbia Sportswear, also headquartered ...
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News briefs
Columbia readies launch of Omni Heat Infinity campaign
“There is no such thing as bad weather. There is just bad clothing,” says Haskell Beckham, senior director of innovation at Columbia Sportswear, in a short video for industry professionals to explain the superior warmth retention and breathability properties of its latest technology, Omni Heat Infinity. It has already been ...
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News briefs
New presidents for Mountain Hardwear and prAna
Columbia Sportswear has announced the promotion of Troy Sicotte to the position of president of its Mountain Hardwear brand and the appointment of Monica Mirro as president of prAna. They will both be reporting to Craig Zanon, who became the group’s senior vice president for emerging brands earlier this year. ...
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News briefs
Columbia readies launch of its new metallic-dot insulating lining, Omni-Heat Infinity
Columbia Sportswear has announced a patented, NASA-inspired entry in its Omni-Heat line of insulating linings. Its new Omni-Heat Infinity insulation, says the brand, is a “gold metallic lining material in a pattern scientifically engineered to optimize warmth and breathability.” Its gold metallic dots “reflect and retain natural body heat […] ...
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News briefs
Franco Fogliato leaves Columbia
Columbia Sportswear announced that Franco Fogliato, executive vice president of global omnichannel since Nov. 2020 and executive VP and general manager for the Americas since 2017, has informed the company of his intention to leave after a short transition period ending Sept. 3, 2021. Fogliato joined the group in 2013 ...
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News briefsColumbia publishes 2020 sustainability report
In its 2020 sustainability report, Portland-based Columbia Sportswear Company (CSC) reveals details on the success made within its four brands Columbia, Mountain Hardwear, Sorel and Prana in terms of CSR topics and sustainability. The group responded to the challenges by Covid-19 with a “Catastrophic Paid Leave” in the U.S. and ...
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News briefs
Columbia sues Wuxly over its heat-reflective design patent
Columbia Sportswear is suing Wuxly, an outerwear company registered in Canada, for allegedly infringing a design patent covering its heat-reflective material. The lawsuit (U.S. number 655,921) was filed on April 27. According to the plaintiff, Wuxly’s Sabertooth line of jackets uses lightweight underlining that infringes on Columbia’s Omni-Heat reflective material. ...
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News briefs
Columbia creates leadership position for omni-planning & fulfillment
Columbia Sportswear announced the appointment of Emily Rompala to senior vice president for omni-planning & fulfillment operations. In this newly created position, Rompala will lead the global omni-planning team for all brands – Columbia, Sorel, Mountain Hardwear and prAna – and all channels, and drive the company’s ongoing omni-planning processes ...
