News Briefs – Page 114
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News briefsCisalfa appoints new group corporate and internal communication director
Italian sporting goods retailer Cisalfa has appointed Federico Filippa as group corporate and internal communication director. In his new role, Filippa will oversee internal, external and executive communications, media relations, corporate reputation management and crisis and issues management for the group, as per his Linkedin account. Filippa spent the past ...
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News briefsNautilus, Inc. to change corporate name to BowFlex Inc.
Nautilus, Inc. has confirmed plans to change its corporate name to BowFlex Inc. to focus on the company’s strongest consumer brand and further execute its growth strategy called North Star. “Over the last few decades, BowFlex has become a powerful brand in our portfolio, recognized for quality and innovative strength ...
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News briefsNBA sponsorship revenues for the 2022/23 season hit $1.66bn
The National Basketball Association (NBA) posted record sponsorship revenues of $1.66 billion during the 2022/23 season, representing a 1.3 percent increase from the previous year, according to a study by Chicago-based sponsorship consultancy IEG. The figure, reported by Forbes, includes league, team and venue sponsorship rights fees while it excludes ...
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News briefsIOC warns about climate change threatening future Winter Olympics
Natural snowfalls have declined in some regions due to rising temperatures, while water scarcity negatively impacts snow-making. Under these circumstances, the existence of the global snow-sport industry is at stake. Speaking at a press conference in Mumbai alongside the International Olympic Committee (IOC)’s executive board meeting on Oct 13, IOC ...
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News briefsNetflix will host its first-ever live sporting event this autumn
Netflix has announced plans to stage The Netflix Cup, its first-ever live sports event. Scheduled for this autumn, The Netflix Cup will be a celebrity golf tournament featuring athletes from Netflix sports docuseries Formula 1: Drive to Survive and Full Swing. The event will be held at ...
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News briefsEuropean Olympic Committees seeks CEO
The European Olympic Committee (EOC) has announced that it has started the search for a paid full-time CEO “in an effort to become more professional,” explained the organization. The EOC is a not-for-profit international organization whose objective is to propagate the fundamental principles of Olympism at the European level. The ...
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News briefsTopsports Intl. turns higher sales, profits in H1
Chinese sportswear retailer Topsports Intl., which works with 14 leading sports brands including Nike and Adidas, reported a 16.7 percent increase in H1 profit attributable to shareholders to 1,337.20 million yuan renminbi (€173.0m) for the six months ended Aug. 31. Six-month operating profit improved by 9.2 percent to RMB 1,725.9 ...
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News briefsPeloton to offer NBA and WNBA-themed classes through new partnerships
Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership that will make Peloton the official fitness partner of the two associations. Through the collaboration, NBA League Pass, the league’s premium live game subscription service, will be available on compatible Peloton devices ...
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News briefsTournament woes in the pádel world
Through Setpoint Events, the World Padel Tour (WPT) has canceled the Buenos Aires Padel Master, reducing its November tournaments to two: the Areco Malmö Padel Open and the Skechers Mexico Padel Open. The stated reason was delinquent payments from “the local promotors.” This would be the organization of Argentine businessman ...
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News briefsHeiQ appoints new GM for China
Source: HeiQ Robert Liu, new GM of HeiQ China Zurich-based materials innovation company HeiQ appointed Robert Liu as the new General Manager of HeiQ China, leading the company’s business operations in a key market for HeiQ. Liu replaces Celine Huang who led HeiQ China since 2019, building ...
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News briefsIncreased female participation in the IOC membership
The 141st International Olympic Committee (IOC) Session, which met in Mumbai on Oct. 17, elected eight new IOC members, four women and four men, bringing the proportion of women in the IOC membership to 41.1 percent. Following a vote, the session elected Yeal Arad of Israel, a retired judoka and ...
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News briefsAdidas and Babe team up for golf-ready collection
Adidas and Japanese brand Bape® (“A bathing ape”) continue their celebration of Bape’s 30th anniversary with a golf-ready collection featuring a pair of custom Stan Smith sneakers and a selection of performance apparel and accessories. In addition to the Babe Stan Smith Golf with removable kiltie lace cover, golf graphic ...
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News briefsSalomon is premium partner of Milano Cortina 2026
For the first time in its 76-year history, Salomon has become a Premium Partner of the Olympic and Paralympic Winter Games Milano Cortina 2026. The French sports equipment company, focusing on mountain sports, will supply clothing, footwear and accessories to the technical staff, competition judges, volunteers, and the staff involved ...
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News briefsPickleball tour’s founder resigns
Steve Kuhn is resigning from the league he founded, Major League Pickleball (MLP), we have learned from The Dink. As we reported last month, MLP and the Carvana Pro Pickleball Association Tour (PPA Tour) were to merge in a deal that would preserve their two brands and establish a “unified ...
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News briefsVictoria’s Secret will expand its swim and sportswear offering
Victoria’s Secret has announced plans to widen its swim and sportswear offering to bring customers back. The company had shifted away from those categories in recent years to concentrate on intimates, but underwear sales and customer visits have declined following that decision, the company said during a meeting for investors ...
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News briefsLionel Messi is the world’s most marketable athlete for 2023
Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...
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News briefsSpanish retailer solidifying its image
According to Diffusion Sport, Atmósfera Sport has spent the year unifying its corporate image in its stores. The Spanish retailer began the refurbishments in January with 37 stores and by September had raised the number to 68, with another 50 or so planned for early 2024. Its 335 franchisees operate ...
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News briefsNike and Spotify launch the Make Moves Fund in the U.K.
Source: Nike Flo Nike has joined forces with Spotify in the UK to create the Make Moves Fund, which will use the power of music to get girls moving and help improve their mental well-being. The new partnership was announced on World Mental Health Day on Oct. ...
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News briefsInternational Cotton Association appoints its first female president
Kim Hanna, the co-founder and CEO of international cotton controlling company TransGlobal Inspections, has been appointed as president of the International Cotton Association (ICA). Hanna, voted at ICA’s annual general meeting earlier this month, will be the first female to serve as ICA’s president in the 180 years of history ...
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News briefsPolartec launches new brand ethos
Sending its press release from “Planet Earth, the Universe,” Polartec announced a new brand ethos, “Made To Go Beyond.” The new positioning and identity represent an evolution for the brand owned by Milliken & Company and form the foundation for future communications, reflecting and resonating with changing consumer values and ...
