Nike has inaugurated a new megastore in Barcelona’s Paseo de Gracia, one of the city’s major avenues and a main shopping and tourist area. Studded with digital features, it provides many options for product customization. The floor is made with some 80 tons of recycled materials, equivalent to 188,000 football pitches. Customers have access to Nike’s Reuse-A-Shoe program. The Jordan brand has its own dedicated space. The flagship store will be managed by the Percassi Group, the Italian retail group which has also been Nike’s retail partner in Italy since 2000. The new 2,000-square-meter Nike store in Barcelona occupies the ground floor, basement, mezzanine and a roof top area of the Paseo de Gracia 17 building. The site previously housed the headquarters of Banco Popular. Percassi will also be inaugurating the 20th Italian Nike store in Genoa on Dec. 17. The Italian group, founded by Antonio Percassi in 1976, also drove Inditex into the Italian market in 2001, and is the majority owner of the cosmetics chain Kiko Milano, which it launched in 1997. The company owned a chain of 20 sporting goods stores in Northern Italy, Goggi Sport, which were bought by the emerging Cisalfa Sport in 1994.

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