That are the most important people for the sporting goods industry – Page 3
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News briefsPUMA names adidas veteran to head Sportstyle
The hire brings two decades of adidas Originals and Basketball expertise to one of sportswear’s most contested heritage categories.
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News briefsNew Balance names Knauer to lead North America
A two-decade company veteran takes the helm of New Balance’s largest regional market.
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News briefsPatagonia names EMEA marketing and impact chief
Patagonia has created an EMEA leadership role that formally unites brand marketing with the brand’s environmental and social impact work.
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ArticleVuori names first Chief Product Officer
The California activewear brand fills a newly created product leadership role as it targets 25 new store openings and deeper international reach in 2026.
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ArticleOrtovox appoints Vaude marketing veteran to lead D2C strategy
Alpine brand brings in 15-year Vaude veteran Manfred Meindl as Director Marketing & Digital D2C amid broader strategic repositioning.
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News briefsPUMA creates SVP Creative Direction role
The German sports brand creates a senior creative role and brings in a former adidas design leader to drive its top-3 global brand ambition.
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News briefsBurton CEO John Lacy to exit in June
After nearly three decades — including leading the brand through its founder’s death and COVID — Lacy is moving on. Here’s what comes next.
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News briefsKontoor gives CFO Alkire control of Helly Hansen
Joseph Alkire adds Helly Hansen to his CFO and operations brief in a move that tightens executive oversight of Kontoor’s outdoor acquisition.
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News briefsGoPro cuts 23% of workforce in restructuring
The action camera maker is axing nearly a quarter of its global staff as part of a cost-cutting drive timed for Q2 2026.
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News briefsLululemon adds ex-Levi Strauss chief to board
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
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ArticleNike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
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ArticleDunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
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ArticleOff-price sports retailer Sportscape hires CCO and CGO
The operator of SportPursuit and Private Sport Shop names a chief commercial officer and chief growth officer as CEO Andy Anson reshapes the leadership team
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ArticleJD Sports brings 10,000 young people to career event
The sports retailer’s JD UP program, launched in 2020, has now reached tens of thousands of young people across the UK, Spain — and is heading to the US.
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ArticleIntersport France names new comms chief
Ex-Go Sport Brand Director joins a retailer that absorbed its former employer and now targets €5.5bn revenue by 2030
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ArticleAmer Sports earns China Top Employer again
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
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ArticleTopgolf names new CEO
With 30 years in family entertainment, McKillips brings restructuring and membership program experience to the 100-plus venue golf entertainment operator.
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ArticleNewton Golf adds finance veteran to board
With John Bode, the golf equipment maker adds a multi-board public company CFO with hands-on golf industry operating experience.
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News briefsFootasylum CEO Pujolar steps down after 2 years
Stephan Rahmede assumes interim leadership as UK athleisure retailer enters transformation phase following record fiscal results.
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ArticleClaire Wood Named Vice President, Footwear Product Strategy at Brooks Running
Industry veteran returns to Brooks in newly created role to strengthen footwear innovation and product-to-market execution after strong 2025 revenue growth.
