That are the most important people for the sporting goods industry – Page 9
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News briefsAmer sports hires a new Senior Vice President
Päivi Antola has been appointed Senior Vice President of Group Communications at Amer Sports and member of their Global Leadership Team.
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News briefsXXL has a new Senior Vice President
Espen Marthinsen is XXL’s newest hire and begins as SVP Supply Chain Management & Development in February.
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News briefsLIV Golf announces Scott O’Neil as the new CEO
O’Neil takes over from Greg Norman, the league’s first CEO and Commissioner.
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News briefsSTIGA Sports partners with top padel player
From the end of 2025 and for at least three years, Swedish Douglas Rutgersson will swing with the Cybershape padel racquet of STIGA.
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News briefsDecathlon’s Kiprun signs Jimmy Gressier
The professional runner, who has won two gold medals in U23 World champions, is leaving Nike.
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News briefsPlanet Fitness strengthen its leadership team
Planet Fitness has announced that it has appointed two new key persons; one Chief Development Officer and a Chief Marketing Officer.
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News briefsBrav has a new CEO
A Swedish former H&M employee takes the helm at Norweigan brand Swix.
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News briefsMatt Maddox is new president of Authentic Brands Group
Authentic Brands Group has appointed former Wynn Resorts CEO Matt Maddox as president of the company.
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News briefsAccell Group has a new CEO
A new CEO, from Sweden, is replacing Tjeerd Jegen at Accell Group on April 1.
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News briefsChampion Europe appoints Gabriele Barbati as Digital Director
Barbati previously worked for Benetton and Ferrari.
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News briefsSalomon continues with Trail legend
Salomon has renewed its relationship with ultra marathon legend Courtney Dauwalter.
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ArticleAddias has signed with a 33-year-old tennis pro
It’s never too late to get a sponsorship deal. That shows Adidas’ latest tennis signing just before the start of the Australian Open.
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ArticleBurton hires two new female executives to drive growth
Vermont-based and legendary snowboard company Burton has added two new members to their management.
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News briefsColumbia’s Chief Digital Information Officer leaves the company
After less than four years, the key person has decided to move on.
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News briefsSports Impact appoints new Chief Marketing Officer
Experienced sports industry executive to drive strategic initiatives for agency specialized in golf.
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News briefsDeltatre appoints new Head of Sports for the Americas
Broadcast and streaming company Deltatre has appointed Charlie Mitchell as Head of Sports for the Americas, reinforcing its commitment to the U.S. sports market.
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News briefsSteve Evers steps down as CEO of Intersport International
After nine years on the board and five as its CEO, Steve Evers leaves Intersport by Christmas 2024.
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ArticleNew CEO for Ecco
Ecco’s CEO, Panos Mytaros, has stepped down and been replaced by the group’s Chief Commercial Officer, Thomas Gøgsig. No explanation was given regarding the change at the helm.
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ArticleMerrell expands into lifestyle and hires a new Chief Product Officer
Merrell, the hiking and outdoor footwear brand owned by Wolverine Worldwide, hired Noreen Naroo-Pucci as Chief Product Officer to lead its expansion into the lifestyle segment.
