GoPro’s board has greenlit a workforce reduction affecting roughly a quarter of its employees, signaling a significant operational reset for the action camera maker as it battles sustained cost pressure.
GoPro, Inc. has disclosed a major workforce reduction under a board-approved restructuring plan, with approximately 145 positions set to be eliminated — representing nearly a quarter of its global headcount.
The San Mateo-based action camera maker reported total global headcount of 631 employees at the close of Q1 2026, making the planned reduction one of the most consequential in its recent history. In a regulatory filing, the company described the program as designed to lower operational expenses and improve leverage across its cost base.
Phased cash outlays running through year-end
The cuts are scheduled to begin in Q2 2026, with the process expected to be substantially complete by year-end. GoPro anticipates total charges in the range of $11.5 million to $15 million (approximately €10.6 million to €13.8 million — rate to be verified at publication), covering one-time termination benefits including severance payments and healthcare provisions for affected employees.
Cash outlays are projected across three quarters: roughly $1.5 million in Q2, between $5.5 million and $8 million in Q3, and a further $4.5 million to $5.5 million in Q4.
Smartphone pressure shows no sign of easing
The restructuring reflects sustained strain on GoPro to right-size its operations. The company has faced years of revenue headwinds as advances in smartphone camera technology have steadily eroded demand for standalone action cameras, prompting repeated rounds of cost management. The latest plan signals that pressure has yet to abate.
