Salomon has named a Moncler marketing veteran as SVP Brand & Marketing, a JD Sports retail director to lead EMEA store expansion, and promoted its global sales head to VP Supply Chain — three hires that signal how far the brand’s ambitions now reach beyond outdoor.
As the outdoor-to-lifestyle crossover accelerates, Salomon is making a calculated bet on executive talent from well outside its traditional competitive set. The Amer Sports-owned brand, which reported crossing the €2 billion revenue mark this year, has announced three senior appointments – each reinforcing a distinct pillar of an increasingly ambitious growth strategy.
Salomon brings luxury instincts to brand marketing
The most prominent hire is Valérie Loh, named Senior Vice President (SVP), Brand & Marketing. Loh joins from Moncler, where she contributed to the Italian group’s model of fusing alpine heritage with luxury positioning – a trajectory that maps closely onto the direction Salomon’s leadership has publicly signaled in recent years. Her background also spans Rémy Cointreau, Bottega Veneta and Parfums Christian Dior.
Valérie Loh, newly appointed Senior Vice President (SVP) Salomon
A retail expansion backed by a specialist in continental European store rollouts
For the build-out of its physical store network, Salomon has appointed Olivier Benon as Director of Retail Development for Europe, the Middle East and Africa (EMEA). Benon spent more than a decade at JD Sports, joining in 2013 and supporting the British group’s expansion from the UK into continental Europe.Salomon currently operates 15 stores in Europe, concentrated in Paris and London, and has been open about plans to extend its footprint across the continent’s major cities.
Olivier Benon, Director of Retail Development EMEA, Salomo
Supply chain leadership consolidated from within
The third appointment breaks the pattern of external recruitment. Sébastien Dahan, who has served as Salomon’s Global Sales and Merchandising Director since 2021, was promoted to Vice President of Merchandising and Supply Chain in January. The move consolidates two functions that are increasingly interdependent as brands manage complex global product flows alongside demand-driven assortment decisions. Dahan’s prior career included a Vice President role at Le Coq Sportif and more than a decade at Adidas, where he held senior positions across both Adidas and Reebok during the latter’s ownership by the German group.
Sébastien Dahan, Vice President of Merchandising and Supply Chain
