All Amer Sports articles

  • Article

    Moody’s upgrades Amer Sports’ outlook

    2021-04-20T16:48:00Z

    Providing some interesting figures on Amer Sports ’ latest performance and some interesting projections, Moody’s has changed its outlook for the company from negative to stable. However, it maintained an overall B3 corporate rating on Amer’s debt, feeling that its credit metrics will remain weak over the next 12 to ...

  • Article

    White quits as president of Salomon

    2021-01-19T17:10:00Z

    Amer Sports announced the immediate departure of Michael White as president of Salomon , indicating that he has decided to “pursue other interests” and adding that it has initiated an external search for a permanent successor. We were unable to find out about his new plans by the ...

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    Article

    Anta’s president will run Amer Sports

    2020-09-30T16:42:00Z

    Jie (James) Zheng , executive director and president of Anta Sports Products, is taking over the responsibilities of Heikki Takala , who has decided to resign from his role as president and chief executive of Amer Sports after ten years in the position. Takala, a former commercial director ...

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    Article

    Anta Sports switches to DTC in China

    2020-08-27T05:49:00Z

    The pandemic has been a catalyst for change across many companies this year, including at Anta Sports Products . It has decided to do away with the wholesale model that it employed for 20 years in 11 major provinces. Instead, the Chinese sports group will switch to a new ...

  • News briefs

    Anta is now listed in the Fortune China 500 rankings

    2020-08-11T05:55:00Z

    Anta Sports has announced that the company has been listed in the 2020 Fortune China 500 rankings. The sportswear firm rose 62 places from the previous year to the 289th spot. It is the only Chinese sportswear brand on the list. In 2019, Anta Sports’ revenues jumped by ...

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    Article

    Moody’s and S&P forecast 15% lower sales at Amer in Q3

    2020-08-10T11:43:00Z

    In a new report, the rating agencies Moody’s and S P reveal that Amer Sports ’ revenues fell by 36 percent in the second quarter and by 22 percent in the first half, hampered by the impact of the pandemic. Ebitda showed a loss of €26 million for ...

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    Article

    Analysis: The market for sports equipment grew by 3.5% last year

    2020-07-28T17:19:00Z

    By the estimate of Sporting Goods Intelligence , the global market for sports equipment grew by 3.5 percent, from $80,599 million to $83,459 million, over the course of last year. The 4.0 percent gain of 2018 had been slightly higher, after two years of nearly flat results.

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    Article

    Anta issues warning on first-half profits

    2020-07-16T18:17:00Z

    Anta Sports Products said it expects to report a drop of about 25 percent in its earnings for the first half of this year, largely as a result of restrictions implemented during the Covid-19 crisis. They are even expected to be down by 35 percent from the year-ago period ...

  • News briefs

    Mavic is up for sale again

    2020-05-13T20:04:00Z

    Mavic , the French-based producer of bike components, is again up for sale, according to sportguide.com . Candidates to the takeover have been given until June 2 to express their interest in the company, which was divested by Amer Sports in mid-2019. Mavic was placed in receivership at a ...

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    Article

    Amer is focusing on brand management

    2019-12-24T00:00:00Z

    In a move intended to get closer to the consumer, Amer Sports is introducing a new “brand-direct” business model in its global sales organization. Each of the brands in Amer’s portfolio – Arc’teryx, Peak Performance, Atomic, Salomon, Suunto, Wilson and Precor – will have a dedicated, direct sales structure in ...

  • News briefs

    A former professional snowboarder, David Pitschi, has joined the Nidecker...

    2019-10-04T00:00:00Z

    A former professional snowboarder, David Pitschi, has joined the Nidecker Group as brand manager for its Yes snowboards subsidiary. He will be working with one of the brand s ambassadors, Alex Warburton, and with its owners, David Carrier-Porcheron, Romain de Marchi and Jan Petter Solberg. Warburton will be retaining the ...

  • Article

    Amer invests in winter sports after a strong rise in sales

    2019-06-20T00:00:00Z

    Amer Sports has decided to invest €30 million over the next 12 months in the modernization of its ski manufacturing facilities in Austria and the logistics in the segment. The program, which was part of the group's long-term strategy, has been approved by China's Anta Sports Products and its other ...

  • News briefs

    After two and a half years of development, Salomon is...

    2019-01-11T00:00:00Z

    After two and a half years of development, Salomon is launching a new collection of skis, boots and bindings, called “Sons of a Blast,” with special new features. The skis use a new Edge Amplifier technology for improved power transmission. The boots also offer a more direct power transmission to ...

  • Article

    Amer ramps up omni-channel investment

    2017-04-29T00:00:00Z

    Amer Sports is ramping up investments in its omni-channel strategy to deal with changes that have weakened the U.S. market. The group suffered a decline in underlying operating profit for the first quarter and its earnings were hit by unfavorable hedging rates. Heikki Takala , Amer's chief executive, explained in ...