As the new official partner of the Italian Football Federation (FIGC) and supplier of all Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports), Adidas has now unveiled its first collection of products for the teams, created in collaboration with FIGC. Much of the collection’s design is inspired by marble, a natural, geographical and cultural element that represents all of Italy and has been found in many monuments and sites across the Italian peninsula over the centuries. The new home jersey will be worn on the pitch at the U18 friendly match between Italy and Spain at the Federal Technical Center in Coverciano (Italy) on Jan. 18. It is the first time a youth team will present the new jersey before the actual national team. 

The new partnership between Adidas and the FIGC will be launched with a dedicated campaign called “The Search - La Ricerca.” It includes a launch film featuring several national players past and present – Gianluigi Donnarumma, Martina Rosucci and Alessandro Del Piero – on the hunt for a valuable treasure and a final special guest star, the artist Blanco.

The collection is available now on www.adidas.it/italia and the app, in Adidas stores, the FIGC Store and select authorized retailers.

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Source: Adidas

The new home jersey of the Italian football team