Adidas has hired Ian Wright, the former football champion who played for Arsenal and England, to feature as a “Master of Speedfulness” in a marketing film. He will be appearing alongside the musician and comedian Specs Gonzalez, the West Ham midfielder Tomas Soucek and the Aston Villa forward Alisha Lehmann to explain how he achieved a “unique flow state of mind and body.” Created by M&C Saatchi Sport & Entertainment, the film serves to promote Adidas’s X Speedflow boots.
Adidas will take over from British sportswear brand Castore as kit manufacturer of Premier League team Aston Villa from the start of next season, as The Telegraph reported. In October, the club’s players had complained about Castore’s jerseys retaining sweat and affecting performance. The new agreement with Adidas, reportedly “long-term” ...
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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