Canada Goose has announced a multi-year partnership with the National Basketball Association (NBA) that makes Canada Goose a ”Proud Outerwear Partner” of the NBA All-Star. Timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans. The design partner for this year is Rhude, a Los Angeles-based brand that is known for combining streetwear elements and luxury techniques. The Canada Goose & NBA Collection with Rhude is a four-piece, unisex outerwear line. The 2021 NBA All-Star Game will be held on Sunday, March 7, at the State Farm Arena in Atlanta, home of the Atlanta Hawks. The Canada Goose & NBA Collection with Rhude will drop right before Sunday’s game.