Decathlon has become an official partner of the Paris edition of the Olympic and Paralympic Games, scheduled for 2024. The company will be supplying the games’ 45,000 volunteers with a variety of products, holding a number of related events at its 300-odd stores in France, introducing a capsule collection with “Rêve Crew” and Paris 2024 co-branding, and establishing a Decathlon Olympic team, with the French champion judoka Teddy Riner as captain. A brochure listing the other athletes is available online.
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