Ellesse, the fast-growing sports lifestyle brand of Pentland Brands, is bringing out a line of skiwear for the autumn/winter 2020 season for the first time in many years, while drawing inspiration from archive designs for its new footwear collection. In addition, an Ellesse collection of fitness clothing for the studio has been newly developed. In terms of design, all lines are based on the Italian brand’s rich ski, tennis and fitness heritage. The range plays with the juxtaposition of sport and fashion and combines both, like at the time when it was the property of its founder, Leonardo Servadio. The launch of the new collections in 65 markets worldwide will be supported with a fully integrated content and media campaign over the next six weeks.