Ellesse has announced a new partnership with BLOK that makes Ellesse the official apparel partner of the British boutique fitness brand and BLOKtv, its online digital platform, effective Jan. 2021. Ellesse, which is part of Pentland Brands, will supply branded fitness products to BLOK instructors for studio and BLOKtv classes. In addition, Ellesse and BLOK will co-create content throughout the year to promote new seasonal ranges and show class content, to be used exclusively across Ellesse’s social media channels around the world. Other joint promotions will see Ellesse customers receive special discounts for BLOKtv subscriptions and BLOK customers receive exclusive offers on the latest gym ranges developed by the Italian apparel brand.