After being acquired by Crocs for $2.5 billion earlier this year, the casual footwear brand Heydude has on July 11 unveiled a new logo via its social media accounts that was co-determined by the brand’s fans through focus groups in the U.S., a consumer survey and discussions in online forums. The revamped brand identity includes new logos, fonts and color schemes, messaging and marketing efforts, and the new tagline “Good to Go-To.“ The brand’s new owner, Crocs, expects Heydude to become a $1 billion brand by 2024.
