Product & Marketing

Intersport launches “Überwissen” campaign in Germany

2021-06-22T14:06:00

In a new marketing campaign that ironizes the hyper-knowledge owned and shared by its staff on the sales floor, Intersport Germany celebrates the re-opening of its retail partners’ stores after a long lockdown. The “Überwissen” (= something like “superior knowledge”) video directed by Pat Boriello shows the origin of a ...

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