Macron has signed a five-year sponsorship deal with the Blackburn Rovers football club, taking the place of Umbro from the 2021/22 season. The Italian brand will dress up the main team as well as the women’s and junior teams. Founded back in 1875, the club is one of the oldest ones in England. It co-founded the English Football League and the Premier League, along with Everton and Aston Villa. It currently plays in the Football League Championship.