Product & Marketing

Nike and Barça renegotiating, with Puma in the wings

2021-06-10T08:51:00

The important technical partnership between Nike and the FC Barcelona football club has been in place since 1998, when Nike replaced Barça’s previous partnership with Kappa. The agreement with Nike is supposed to last until 2028. However, both Nike and Barcelona are reportedly inclined to renegotiate the terms of the ...

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