Sport 2000 Austria has joined the international marketing campaign of its mother company by adopting the corporate design and translating the brand claim “Home of experts” (launched by Sport 2000 International in April 2022) into German. “Wo Profis zuhause sind” (German for Home of experts) is the new motto in all 402 stores in Austria.
The launch of the new claim is supported by an Austria-wide marketing campaign that will start with a TV spot shown on selected TV stations from Dec. 27. Posters with portraits of Sport 2000 retailers in combination with expressive sports images as well as digital advertising on relevant social media channels and websites will be rolled out simultaneously at the end of December. “With the emotions shown, we want to inspire people all over Austria for the world of sports. Our motivation is to achieve maximum visibility for our new brand claim,” said Natascha Krawinkler, marketing manager of Sport 2000 Austria.
