Sport 2000 Switzerland is running its winter campaign this year in collaboration with 28 winter sports brands. To increase the visibility of retailers and their offers online, the campaign relies primarily on advertising on Instagram and Facebook. The product and store campaign will be played out in the retailer’s regional environment. In addition to social media, a sweepstakes promotion will also be launched at the POS. The raffle tickets are available free of charge at participating retailers. Every ticket is a winner – be it a physical product such as shopping vouchers, ski day tickets, services at the sports retailer, and more. As the main prize, Sport 2000 is giving away a season pass for two people at a ski resort of their choice. The gamification approach of the campaign offers an additional incentive to participate, as complex content can be presented in a playful and simple way.
