All Tour de France articles
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News briefsTour de France partners with TikTok to further expand its audience
TikTok is joining the Tour de France (July 1-23,2023) and Tour de France Femmes avec Zwift (July 23-30, 2023) as an official provider. From July 1, fans of the Tour will be able to experience these cycling races also with TikTok thanks to the platform’s creators and users. Every day, ...
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News briefsWho watched the women's Tour de France?
Viewership in France for the 2022 Tour de France Femmes avec Zwift peaked with 5.1 million, namely a 45.6 percent audience share, tuning into France Télévisions during the final stage on July 31. The race attracted an average audience during its eight stages on France 2 and France 3 (part ...
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News briefsTour de France 2022 was a TV blockbuster in Europe
This year’s Tour de France, which ended on the Champs-Élysées in Paris on July 24, attracted the biggest TV audiences for European Broadcasting Union (EBU) countries overall, in terms of hours viewed, since 2015. The iconic cycling race racked up a total number of over 400 million hours viewed in ...
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News briefsDecathlon and Intersport setting up recycling bins
Decathlon and Intersport are setting up bins in their stores in which customers can deposit used sporting goods (textiles excluded), for recycling or other secondary use, according to the French financial paper Les Echos. Both retailers have joined the network of a non-profit organization called Ecologic, and their full system ...
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News briefsThe 2024 Tour de France may not finish in Paris
According to a report by Italian sports newspaper Gazzetta dello Sport, widely cited in other international media, the 2024 Tour de France may not finish on Paris’ Champs-Elysées. It would be the first finish outside of Paris in the race’s long history. The first edition of the world’s greatest bicycle ...
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News briefs
Zwift will be the presenting partner of the new women’s Tour de France
Zwift, the global virtual cycling and running training platform, has been named as the presenting partner of the new women’s edition of the Tour de France cycling race, organized by Amaury Sports Organisation (ASO). The inaugural edition of the women’s cycling event, which will be known as the Tour de ...
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News briefs
Women’s Tour de France to return in 2022
Christian Prudhomme, manager of the Tour de France, has confirmed in an interview with the Guardian that there will be a women’s bicycle race in 2022 and that it will be held closely after the three-week men’s Tour. Further details on the race will be presented in October, which is ...
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News briefs
Deporvillage signs deal with Tour de France
Deporvillage and the Tour de France have signed an agreement that will make the Spanish-based e-tailer the official retailer of licensed products for the 2020 edition of the race. Deporvillage has been trading in France since 2013, and is aiming to further increase its visibility in the European ...
