Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences.
The latest high-performance training apparel, footwear and accessories from Adidas will be worn by Les Mills’ global athlete network, and the collections will be available for instructors and the community alike. Adidas has created collections and products to support activities including HIIT, strength training and yoga. According to Adidas, the goal is to revolutionize “omnifitness workouts” and to inspire Gen Z in particular.
Les Mills is a global leader in group fitness and the creator of over 20 programs including Bodypump, delivered in 21,000 gyms across 100 countries and via the Les MIlls+ streaming platform.
