All Gen Z articles
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ArticleFrom signal to substance: The new rules of consumer trust
German consumers demand proof over promises. Fredrik Ekström shows why brands must move from slogans to substance to earn trust.
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ArticleAI to drive $263bn in holiday sales, but in-store shopping stays on the radar
Holiday retail sales are set to grow more slowly in 2025 despite the accelerating role of artificial intelligence, according to Salesforce
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticlePuma works with influencer to highlight use of leather versus vegan leather
Puma launches #KnowYourStuff, an educational content series that wants to discuss the use of leather vs vegan leather.
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News briefsMost Gen Z Italians plan to combine study and sporting activity, says new research
The study was carried out by Skuola.net in partnership with Cisalfa Sport
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News briefsA football for women
Amaya Núñez Martín designed a football, especially for women, for her final project at the IED Madrid.
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Infographics & Data2023 consumer trends: Demand for sustainability among Gen Z and Millennial fashion shoppers
See how 2023’s fashion choices are being reshaped by Gen Z and Millennials’ unique sustainability values.
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ArticleStrava releases Year In Sport Trend Report, social connections most important
Strava has released its Year In Sport: The Trend Report, highlighting global trends among active people across all generations. It reveals that Generation Z’s behaviors and habits differ from other generations, but they also have different motivators, barriers and interests when it comes to staying active. For the report, Strava ...
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Infographics & DataSportswear websites ranked by visitor age group
Which UK sportswear retailer website gets the most visits from Gen Z? What about Millennials? And which is the most popular sportswear retailer website for those over 65? Our infographic shows how online shopping tastes change with age.
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News briefsAnne-Laure Descours features in Puma’s podcast
All episodes of Puma’s sustainability report podcast, Re:Gen Reports, are now available to stream. In the final episode, Puma’s Chief Sourcing Officer, Anne-Laure Descours, reminds audiences that it’s important for people in the North to “recognize how much people on the ground are trying to improve [factory working conditions].” ...
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News briefsPentland Brands looking to establish a youth board
Pentland Brands is joining mission-led start-up The People to form a new youth advisory board at the heart of its employee experience. The group, whose brands include Speedo, Ellesse, and Berghaus, is seeking six young people under 30 in its key markets – the UK, USA, India, Vietnam and China ...
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C-Suite InterviewMade for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
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Infographics & DataSustainability and Gen Z Consumers
We bring you some key numbers from the latest research into Gen Z consumers and their thoughts on sustainability. See what 9 out of 10 think.
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ArticleSustainability has become a status symbol for Gen Z
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
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News briefsWhat the Adidas and Les Mills partnership is about
Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences. The latest high-performance training apparel, footwear and accessories from Adidas ...
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News briefsSympathy Lab and ISPO invite young professionals to participate in workshops
The Sympathy Lab plans five workshops on the three days of the coming ISPO Munich trade show to develop approaches and solutions for the industry together with Gen Z professionals. The aim of the textile technology company’s sessions is to learn from young professionals in the sporting goods industry to ...
