Product – Page 12
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News briefsStarVie now producing courts
StarVie, maker of pádel racquets, has expanded into pádel-court production, forging a partnership with a fellow Spanish firm, Global Padel Court. StarVie describes the new product – the Revolution 360 – as a 360-degree panoramic court, whose lack of a corner pillar leaves the field of vision open, especially for ...
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News briefsNike unveils ‘Nike Jam’ sneakers for breakdancing debut at 2024 Summer Olympics
With the 2024 Summer Olympics on the horizon, Nike is set to make a splash in the debut of breakdancing as an official competition sport. Introducing the Nike Jam, a performance sneaker crafted specifically for breakdancers, which was unveiled at Nike’s “Nike on Air” Olympic preview event last month. Designed ...
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News briefsNike confirms uniform changes to MLB owners
In his address to Major League Baseball (MLB) club owners on May 23, Commissioner Rob Manfred said, according to The Athletic, that Nike had long acknowledged the trouble with this year’s uniforms. The uniforms were manufactured to Nike’s specifications by Fanatics, and the trouble, as we reported in April, includes ...
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News briefsChampion unveils weighted hoodie to enhance mental health support
Champion has unveiled its latest product, the Champion Weighted Hoodie. This adaptive apparel prototype is designed to promote mental health and provide comfort. The hoodie integrates weighted technology commonly used in therapeutic blankets, inspired by a brand survey where over ninety percent of 19 to 35-year-olds ...
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News briefsAdidas announces more affordable versions of popular sneakers
At Adidas 2024 Annual General Meeting in Fürth, Germany, CEO Bjørn Gulden announced that Adidas would make its sneakers more affordable. This strategy involves launching cheaper versions of top-selling models such as the Samba, aiming to cater to consumers attracted to trends but deterred by high prices. Gulden emphasized the ...
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News briefsTiger Woods’ new apparel brand faces criticism over performance issues at PGA Championship
Tiger Woods’ new apparel brand, Sun Day Red, faced criticism during the PGA Championship’s opening day as the golfer struggled with visible sweat issues. Launching earlier this year after ending a longstanding partnership with Nike, Woods’ brand aims to redefine golf wear. At golf club Valhalla, Woods appeared in a ...
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News briefsLoewe and On launch new collection
Loewe and On unveil their latest collaboration. The partnership introduces a new joint logo combining elements of both brands. The collection showcases an emphasis on streamlined design and optimal functionality with pieces like color-blocked performance fabrics in natural tones and statement outerwear suited for any weather. Highlights include insulated parkas, ...
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News briefsPuma introduces genderless collection with Palomo Spain
Puma is launching a new genderless collection in collaboration with Palomo Spain. The new apparel, footwear and accessories collection is meant as a “celebration of queer identities, ‘80s athletic culture, and the glitz of ‘70s roller disco,” Puma said. The collection combines retro flair and contemporary elements with premium fabrics, ...
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News briefsReebok’s custom kicks for your avatar
Reebok has introduced the “digital shoe experience” we reported on back in December. Reebok Impact, as the service is called, will imprint digital Reebok sneakers with an image, for your metaverse avatar to wear. You send by direct message (DM) whatever image you choose to @reebokimpact on Instagram and receive ...
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News briefsCobra Golf unveils revolutionary 3D-printed iron set
Cobra Golf has launched its first full set of 3D-printed irons, the Cobra Limit3D, marking a significant advancement in golf equipment manufacturing. Initially introduced in fall 2020 with the KING Supersport-35 putter, Cobra has continued to refine its 3D printing capabilities, now including a range of more sophisticated multi-material putter ...
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ArticleEastside Golf launches first women’s line, emphasizing authenticity and inclusion
Eastside Golf has officially launched its first women’s line in response to growing demand, aligning with an uptick in female participation in golf. Co-founder and Creative Director Olajuwon Ajanaku explained the approach: “Since our early days, we’ve had women purchasing Eastside Golf items for themselves, and asking us when we’d ...
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News briefsLee launches its first golf collection for men
Lee has introduced the Lee Golf Series, the brand’s debut golf collection for men. The new range comprises versatile tops and pants “that seamlessly transition from the office to the green,” the brand explained. The items utilize fabrics from Lee’s performance-stretch casual apparel. Prices start at $20 and go up ...
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News briefsUnder Armour introduces first product made with Neolast stretch fiber
Under Armour is introducing the Vanish Pro Training Tee, the brand’s first product made with Neolast. The new shirt, part of its Vanish training franchise, will make its commercial debut on May 13. Announced for the first time in January 2024, Neolast is meant as a high-performing alternative to elastane ...
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ArticleCriticism arises as sports brands fall short in designing boots for women
Global sports giants face scrutiny for allegedly neglecting the unique needs of female athletes in the design of football boots, with experts arguing that neither traditional nor ‘gender-neutral’ options adequately accommodate women’s physiology. Despite claims from major brands about supporting women’s sports and offering ‘inclusive’ products, an analysis by talkSPORT ...
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News briefsMLB uniforms to change again, Players Association claims
Nike will be making changes to this year’s maligned uniforms for Major League Baseball (MLB) by the start of next season. The MLB Players Association has stated in a memo, seen by The Athletic, NBC News and ESPN, that designer Nike and manufacturer Fanatics will be restoring the large lettering ...
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News briefsParis 2024 branded products now available on Tmall
Alibaba has announced that fans in China can now access official Paris 2024 branded products on Tmall’s Olympic Store. Fans can purchase a range of licensed merchandise, including toys of the Phryges, the official mascots of the upcoming Games. Alibaba is a worldwide Olympic Partner and the Tmall platform, part ...
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ArticleNewcastle United introduces the SoundShirt to football
Newcastle United introduced two changes to some of its jerseys at its recent match against Tottenham Hotspur. First, the club’s front-of-shirt sponsor, Sela, a Saudi Arabian company specializing in the end-to-end development of intellectual property (IP) and in the production and management of events, donated its ad spot on the ...
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News briefsSun Day Red now launched, plans for wholesale expansion 2025
Sun Day Red has officially launched following its announcement together with Tiger Woods in February. The brand has debuted exclusively on its website, with plans for expansion through wholesale partnerships by Spring 2025, according to the company. Additionally, Sun Day Red will release special collections in May. For Woods, this ...
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ArticleNike has a new rendition of “air”
Nike has come up with a third iteration of the “air” idea, this time with an AI twist. (We note in passing an obvious thing: that “AI” is two-thirds of “air.”) As Nike describes the proceedings, with this latest iteration – A.I.R., an acronym for ”athlete imagined revolution” – the ...
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News briefsFormer skate pro returns to Etnies as Creative Director
California-based footwear brand Etnies, founded in 1986 and owned by Sole Technology, revealed that Sal Barbier will be the Creative Director of a newly announced SLB, by etnies line. Etnies Insta Barbier and Etnies were linked in the early 1990s when the former skate pro rode the Etnies ...
