Puma and Branch, an omnichannel mobile linking and mobile measurement platform, have partnered to successfully launch and grow Puma’s first global e-commerce app. The rollout began in June with the launch of the Puma app in India (SGI Europe reported). The companies are working together to drive fans and consumers to the Puma app by providing a personalized user experience that allows users to jump directly to the content they want to see.
The collaboration focuses on Branch’s smart web-to-app banners (called “Journeys”) to drive customers from the Puma website to the Puma app; Branch’s universal email product to add dynamic deep links and mobile attribution to its CRM campaigns; and the integration of Puma’s social links directly into Puma app content. All measures are designed to improve app conversion and engagement while driving new revenue streams.
“Launching a mobile app is a huge initiative for the company and one our customers have been asking for,” said Jason Isenberg, global head of digital consumer experiences at Puma. “In order to deliver the high-quality mobile experience our customers expect, we had to find a technology partner that could guarantee a seamless experience between platforms and the ability to help us identify and grow our user base. Branch is just that partner, and we have been extremely pleased with the results to date.”
More than 100,000 apps have selected Branch since 2014, including Adobe, BuzzFeed, Yelp and many more, improving the experiences of more than 3 billion monthly users worldwide.
