All Red Bull articles
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News briefs
New FIBA 3x3 Champions Cup to debut in Bangkok
The competition, featuring games between ”the best of the best,” will be a new way to engage fans and players, said FIBA 3x3.
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ArticleJürgen Klopp returns to leadership position as Red Bull’s Global Head of Soccer
Jürgen Klopp, the 57-year-old German, will assume the role of Global Head of Soccer at Red Bull on Jan. 1, 2025.
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News briefsOn sets sail: Partnering with Alinghi Red Bull Racing
Introducing Cloudregatta, engineered for the open sea.
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News briefsCastore and Red Bull Racing seal partnership extension
Castore, a UK sportswear brand, has inked a lucrative long-term extension deal with Formula 1 giants Red Bull Racing, valued at over $200 million. This agreement, the largest-ever for a sportswear brand in motorsport, solidifies their partnership, which was originally established in September 2022. Under the deal, Castore will provide ...
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News briefsMaui Jim and Red Bull sign 3-year partnership for action sports events
Maui Jim has announced that it has signed a three-year partnership with Red Bull for the “co-creation” of a series of action sports events. The Red Bull-branded events, focused on skateboarding and watersports, include Boarding Pass and Terminal Takeover (skate, New Orleans), Magnitude (surf, Hawaii), Cope‘n’waken (wakeboard, Copenhagen, Denmark), King ...
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News briefsRed Bull launches global 4-vs-4 soccer tournament
A new global 4-vs-4 soccer tournament called Red Bull Four 2 Score was launched by the Austrian beverage and sports event giant on five continents and in more than 20 countries, including Brazil, the USA, Kenya, the UAE, the UK, Germany and South Korea. The event series challenges male and ...
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News briefsNew distributors announced for Red Bull Spect Eyewear
The Austrian eyewear company MPG has found a new distribution partner for its Red Bull Spect Eyewear. From 2023 onwards, Reusch International will take over the Italian sports channel, and Kubus Sports will be in charge of Benelux. MPG has a ten-year license with Red Bull, with the Red Bull ...
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ArticleRed Bull founder Dietrich Mateschitz dies at 78
Dietrich Mateschitz, the founder of Red Bull, passed away on Oct. 22, 2022, at the age of 78 after a long illness. Mateschitz has shaped sports worldwide with his company and his marketing strategy. His company published an email that it had sent to its staff on Saturday: Dear ...
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News briefs
Partnership between Porsche and Red Bull does not materialize
In the course of a possible Formula 1 entry by Porsche, Porsche AG and Red Bull have held talks in recent months. Both companies have jointly concluded that these talks will not be continued, Porsche said in a press release. The premise was always a partnership at eye level, including ...
