It was an anticipated comeback, but an early one – and not exactly where you would have expected Jürgen Klopp to resurface in top-level soccer. After his well-deserved break, Klopp is back in a new role: As Global Head of Soccer at Red Bull, where he will lead the company’s international network of football clubs.
Red Bull’s global revenue in 2023 was about €10.55 billion.
Klopp, one of the most sought-after figures in world football, concluded his memorable nine-year tenure as Liverpool’s manager after the 2023-24 season. Under his leadership, Liverpool secured all major football honors, including the Champions League (2018-19), Premier League (2019-20), FA Cup (2021-22), two EFL Cups, the FIFA Club World Cup and the UEFA Super Cup. They also finished as runners-up twice in the Champions League and once in the Europa League.
In his strategic role, Klopp will not be involved in the clubs’ day-to-day operations but will focus on supporting the sports directors in advancing the Red Bull philosophy. He will also leverage his extensive network to aid in scouting top talent and contribute to the training and development of coaches.
“After almost 25 years on the sideline, I could not be more excited to get involved in a project like this,” said Klopp. “The role may have changed, but my passion for football and the people who make the game what it is has not. By joining Red Bull at a global level, I want to develop, improve, and support the incredible football talent that we have at our disposal. We can do this in many ways by using the elite knowledge and experience that Red Bull possesses to learn from other sports and other industries. Still, ultimately, I am one part of an organization that is unique, innovative, and forward-looking. As I said, this could not excite me more.”
