The National Basketball Association (NBA) and Fanatics have announced that an NBA Store will open this fall in Berlin. The new store, located at Alte Potsdamer Straße 7, in The Playce at Potsdamer Platz, will be operated by Lids. The opening will mark the first NBA Store in Germany and the fourth in Europe, after those in London, Milan and Paris. The new 1,000-sqm store in Berlin will also be the largest NBA Store in Europe. In addition to products from brands like Nike, Mitchell & Ness, New Era and Wilson, the store will feature exclusive NBA Berlin-branded apparel and novelties. In the customization area, customers will have an opportunity to personalize NBA jerseys and hats for all 30 NBA teams.

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