Retail & Distribution

Intersport grows by 3 percent in the 5-country group

2020-02-10T20:04:00

Intersport-Logo-220px

Intersport Germany has made a strategic decision to concentrate on fewer brands that can “tell a story” to counter the rapid expansion of Decathlon in its territory. In collaboration with Adidas, it is launching in March an emotional, youth-oriented brand-building campaign around running for German television, to be followed by ...

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