Intersport grows by 3 percent in the 5-country group

Intersport-Logo-220px

Intersport Germany has made a strategic decision to concentrate on fewer brands that can “tell a story” to counter the rapid expansion of Decathlon in its territory. In collaboration with Adidas, it is launching in March an emotional, youth-oriented brand-building campaign around running for German television, to be followed by ...

You need to register to continue reading this article

Already an SGI Europe subscriber? Sign in here

Gated access promo

Register to continue reading

By registering today you’ll get access to:

  • 3  articles per month
  • E-mail Newsletter - latest industry headlines and essential news

For full access to our business intelligence and to receive in-depth insights, analysis, downloadable charts, infographics and more, become a member today

For corporate membership options and enquiries, please visit our corporate membership page