Nike will open a new, digitally focused, 1,200-sqm store in Manchester, U.K., in the city’s Arndale shopping center. The two-story store will focus on the Nike Rise concept, which uses digital services to empower athletes to make sport a daily habit, according to RetailGazette.co.uk.
Manchester Arndale is one of the UK’s largest city center shopping malls, welcoming over 42 million visitors in an average year, according to Retail & Leisure International.
Read more on how Nike’s digital strategy is creating the “Digitally Connected Marketplace” of the future in our case study.
