Retail insights from the sporting goods industry – Page 175
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News briefs
Lyle & Scott has introduced Iconeme's beacon technology to the...
Lyle & Scott has introduced Iconeme's beacon technology to the mannequins in its flagship store on Carnaby Street in London. Customers download the Iconeme app on their mobile and once they have turned on Bluetooth, their smartphone can trigger beacons from a distance of up to 30 meters to receive ...
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Short stops
Under Armour has opened a Brand House in Chicago, its...
Under Armour has opened a Brand House in Chicago, its fourth store in the U.S. and the first to offer the UA Hunt and UA Fish product ranges, as well as a wearable technologies bar based on the UA Connected Fitness platform
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Sport Partner reports that Daka Sports, an influential sports retailer...
Sport Partner reports that Daka Sports, an influential sports retailer in Rotterdam, welcomed about 300 guests earlier this month to celebrate its 50th anniversary at the clubhouse of Hockeyclub Rotterdam with a symposium titled “Another 50 years,” featuring several speakers specializing in retailing and innovation
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Short stops
Golfino has opened a new store in the trendy Schwabing...
Golfino has opened a new store in the trendy Schwabing district of Munich, but it will move a year from now to a new location in the city
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Article
Adidas sets a €22 billion sales target
Speed, cities and open sources are some of the key words in “Creating the New,” the five-year strategic plan outlined by managers of the Adidas Group at their investor day conference, which was held at the company's head office in Herzogenaurach last Thursday, March 26.The wide-ranging plan aims to lift ...
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News briefs
Intersport has opened its largest store in France. Measuring 4,400...
Intersport has opened its largest store in France. Measuring 4,400 square meters, it is located at Plan de Campagne, north of Marseille. It is part of a plan to open a total of 25 stores in France in the course of this year.
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News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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News briefs
Inditex continues to develop its sports apparel offerings, according to...
Inditex continues to develop its sports apparel offerings, according to CMD. The Zara chain is expanding its presence in the segment by adding a line of children's sports clothing, addressing “sporty girls.” Another chain of the group, Pull & Bear, is entering the segment with a line of relatively technical ...
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Article
Adidas makes U.S. expansion “imperative”
A commitment that was repeated by several managers in Herzogenaurach last week is that the U.S. market has become a priority for Adidas. While the group's performance last year was affected by its troubles in Russia and in the golf market, it was shaken by Under Armour's rise as the ...
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Article
Adidas will pump up retail
Another target is to expand sales through the group's own concept stores at double-digit rates per year. The company runs about 2,900 own stores and wants to add 500 to 600 more stores by 2020, including specialist stores focusing on basketball, running or women, for example.By reducing the number of ...
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Article
Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Article
Adidas wants to speed up processes
The “speed” component of the Adidas Group's new strategic plan is inspired by the business model that the group has adopted for Neo, the fast-fashion label developed by Adidas in the recent years, which reached sales of more than €850 million in 2014. While the entire company has already reduced ...
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News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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News briefs
Trocathlon, a bi-annual event that allows French consumers to sell...
Trocathlon, a bi-annual event that allows French consumers to sell old sports products to other customers at Décathlon stores, has turned into a permanent market. The French sports retailer has set up an online platform at trocathlon.fr this month that will enable consumers to do the same all year around. ...
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News briefs
Deckers Brands has launched a multi-brand e-commerce platform in Singapore...
Deckers Brands has launched a multi-brand e-commerce platform in Singapore and Australia, to be followed by openings in Hong Kong at the end of this month, and Malaysia and South Korea before the end of June. The company plans to launch it in New Zealand and Taiwan in 2016 and ...
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News briefs
Décathlon has opened a new store concept at the train...
Décathlon has opened a new store concept at the train station of Lille Flandres, near the retail giant's head office in northern France. Décathlon Mobility focuses on urban transport, selling mostly bicycles, scooters, luggage, footwear, accessories and a range of seasonal products. The store also provides a click and collect ...
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News briefs
Décathlon has reopened its first Spanish store, which it had...
Décathlon has reopened its first Spanish store, which it had launched 23 years ago at Montigalá, near Badalona. The surface has been expanded slightly to 3,675 square meters. It features new spaces for fitness, cycling and mountain sports.
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News briefs
Décathlon has released the first results of its test phase...
Décathlon has released the first results of its test phase with Packcity, an automated in-store locker that allows customers to collect the items they have previously bought on-line. Nine stores were equipped with the automated locker solution before Christmas, to test the solution during a particularly busy time of year. ...
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Short stops
Robert Gentz, an executive of Zalando, tells a German newspaper...
Robert Gentz, an executive of Zalando, tells a German newspaper that he would like to see his company being able to deliver a package to the customer within 30 minutes after the order
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News briefs
Lowa and Schöffel have opened their first joint store...
Lowa and Schöffel have opened their first joint store in Austria. It is located in Innsbruck and managed by Schöffel's Austrian subsidiary, which is based in the city. With this opening, the two brands have now a total of 23 common stores in Germany, Austria and Italy.
