Retail

Björn Borg seals three-year Åhléns, Inno deal

By 2026-03-18T12:44:00

AW25_BORG_7_0251_förlängd

Source: Bjorn Borg Image Bank

Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.

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