As announced in July, New York-based footwear and apparel retailer Foot Locker is set to launch its omnichannel presence in India on Oct. 19, 2024, through a partnership with Metro Brands Ltd. and Nykaa Fashion. Metro Brands will manage Foot Locker’s physical stores, while Nykaa Fashion will operate the e-commerce platform, marking a significant milestone for the New York-based retailer’s global expansion.
The first physical Foot Locker store in India will open in New Delhi’s Nexus Select City Walk. The store is designed to offer an immersive and interactive experience, reflecting Foot Locker’s commitment to blending innovation and technology in retail. Simultaneously, Foot Locker’s products will be available online through its website and on Nykaa Fashion’s platforms.
India’s growing athleisure market presents a prime opportunity for Foot Locker, especially as sneaker culture gains traction among Indian consumers. The retailer’s expansion into India includes community-focused initiatives and personalized shopping experiences, such as the Sneaker Hub, where customers can customize their sneakers. Additionally, the FLX(TRA) Rewards Program and access to top brands like Nike, Adidas and Puma aim to create a holistic, customer-centric experience for sneaker enthusiasts nationwide.
