All Safilo articles
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News briefsSmith with new sales team for German market
After a long-standing and successful sales partnership with three agencies in Germany, eyewear and helmet specialist Smith, part of Safilo Group, is opening the next chapter for the brand in the German market. Therefore, the brand has welcomed Michael Horstmann and Florian Krach to its sales force. A particularly strong ...
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ArticleDecline in revenue at Safilo in Q3 cushioned by Smith's rebound
The Safilo Group has reported a second consecutive quarter of topline decline as total Q3 revenue dropped by 9.8 percent year-on-year to €260.4 million, with sales declining both in North America and Europe that together account for over 80 percent of sales. Aside from strong currency headwinds, the company attributed ...
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ArticleSafilo and Amazon launch new smart glasses with Alexa for the US market
Amazon has announced upgrading its smart eyewear collection with the launch of seven new styles, including five Echo Frames models, its proprietary brand, and two designs by Carrera, a house brand of Safilo Group. It is the first time the Italian eyewear company has partnered with Amazon. All Amazon smart ...
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News briefsSafilo, Hilfiger extend licensing agreement ahead of schedule until 2030
Italian Safilo Group announced the early renewal of its global licensing agreement with Tommy Hilfiger, owned by PVH Corp., for the design, manufacturing and distribution of Tommy Hilfiger branded sunglasses and optical eyewear collections until Dec. 31, 2030. “We are very pleased to continue our collaboration with Safilo,“ commented Martijn ...
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News briefsSafilo reshuffles top management for North America and Sports division
The Safilo Group has announced two top management appointments at its North American and sports division – two strategic areas for the group representing the company’s largest regional market and its fastest-growing segment. Francesco Rinaldi Ceroni was promoted to the position of President of Safilo’s Global Sports Division, whose portfolio ...
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News briefsSafilo Group joins The Fashion Pact
Safilo Group has joined The Fashion Pact, a global sustainability coalition of companies in the fashion and textile industry, the company announced earlier this week. According to its website presentation, The Fashion Pact was launched at the G7 Summit in Biarritz, France, in 2019 as a mission given to Kering ...
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News briefsMark Phares promoted to global GM of Smith Optics
Smith Optics, the U.S. eyewear and helmet brand owned by the Safilo Group, has promoted Mark Phares, who has been with the company for a total of 20 years, to global general manager. Phares spent 17 years within the Smith organization in various sales and management roles before leaving the ...
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News briefsSafilo’s Smith brand introduces custom, 3D-printed goggles
Safilo Group, the Italian eyewear company, has begun 3D-printing products through its American brand of sports glasses, Smith, with what it calls Imprint 3D Technology. One result is the Smith I/O MAG Imprint 3D goggle, which it claims to be the “first custom goggle built to the individual features of ...
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News briefs
Blenders Eyewear expands e-commerce to U.K. and Ireland
Blenders Eyewear, a fast-growing Californian lifestyle, surf and ski sunglasses brand in which Italy’s Safilo Group acquired a 70-percent stake in 2019, takes a further step in its growth and development projects to fuel international expansion outside the U.S. Following the go-live of the brand’s e-commerce platform in Canada and ...
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News briefs
Smith contributes to be better than expected results for Safilo
Safilo estimates that its net sales grew by a mid-single-digit rate at constant exchange rates in the third quarter as compared to the same quarter of 2019. It also expects a return to a profit at adjusted Ebitda level. Previously, the company had forecast a moderate decline in sales for ...
