All Saucony articles – Page 4
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ArticleWolverine establishes new brand structure, sets bigger focus on profit
Shares in the Merrell, Saucony, Keds and Sweaty Betty declined more than 34 percent yesterday after the company missed its third-quarter earnings target and lowered its guidance for the FY. Wolverine World Wide Inc.’s shares are down 59 percent year-to-date. The full-year outlook calls for 14 percent currency-neutral revenue growth ...
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ArticleAnalysis: Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
Our Scorecard includes the revenue and profit development of 43 major sporting goods companies.
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News briefsSaucony boosts its retail presence in Spain
Saucony, a brand of Wolverine Worldwide, is planning to open around 20 shop-in-shops at El Corte Inglés’ department stores across Spain between 2022 and 2023, Modaes has reported. Specifically, between ten and twelve will open in the fourth quarter of 2022, devoted to its Originals product line (fashion). Six or ...
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ArticleWhy sporting goods industry inventories rose by 57% in Q2 2022
The aggregate inventory level for 28 public sporting goods companies, tracked by SGI Europe, rose more than 57 percent year-over-year to more than €31.9 billion at Q2 end and was up by nearly 32 percent from the end of 2021 when it stood at €24.27 billion. Eleven companies had inventory ...
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News briefsSaucony launches apparel collection made from regenerated polyester
Source: Saucony/Ambercycle Cycora Lab Saucony unveiled the new Saucony x Cycora collection, a range of running tops made in part from Cycora material, a regenerated polyester derived from textile waste that would otherwise end up in landfills. The men’s and women’s collection consists of a tank, crop ...
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ArticleXtep profit jumps 38 percent in H1
The operating income of Chinese sportswear brand Xtep International rose 34.8 percent to 922 million yuan renminbi (€130.9m) for the six months ended June 30, with attributable profit increasing 38.4 percent to RMB 590 million (€83.8m). The operating profit margin slipped slightly to 16.2 percent from 16.5 percent. Total ...
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ArticleWolverine outperforms in Q2, but lowers FY forecast
Wolverine Worldwide, concerned about inventory escalation in various U.S. retail channels and the likelihood of higher wholesale order cancellations in the market for the remainder of the year, has lowered its FY22 outlook downward. Lingering supply chain delays and currency exchange rates also contributed to the revision. The adjustment was ...
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ArticleWolverine Worldwide hires Boston Consulting, re-iterates outlook
Wolverine Worldwide is maintaining its full-year outlook that calls for total FY22 revenues of $2.775 to $2.85 billion. This represents a 15 to 18 percent year-over-year increase with the DTC segment representing approximately 30 percent of global revenues and the international segment another 35 percent. Wolverine’s top three brands, Saucony, ...
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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ArticleSweaty Betty delivers for Wolverine as Q4 revenues rise
Wolverine Worldwide swung to a better-than-expected annual profit and narrowed final-quarter losses, boosted by its recent acquisition of Sweaty Betty, the U.K.-based brand of women’s fitness apparel, and it forecast sales growth of 15-18 percent for 2022. The Michigan-based owner of Merrell, Saucony, Sperry, Keds and other brands reported a ...
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News briefs
Nike, Asics have the fastest carbon-plated shoes, study says
Did Eliud Kipchoge get a boost from his sneakers on his sub-two-hour marathon? It appears so, and Nike and Asics might have the fastest distance-running shoes on the market. Researchers at Stephen F. Austin State University in Nacogdoches, Texas, have compared the “running economy” – best conversion of energy to ...
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News briefs
Saucony introduces the new Triumph 19 shoe
Saucony has announced the launch of the all-new Triumph 19 running shoe, available in men’s and women’s sizes at saucony.com and selected running specialty retailers globally. The Triumph 19 features the brand’s PWRRUN+ responsive cushioning, an upgrade from the underfoot cushioning in the Triumph franchise, as well as the brand’s ...
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ArticleWolverine raises FY outlook again after strong Q2
Wolverine Worldwide raised its guidance for the full year for the second time after achieving strong results in the second quarter ended July 3, led by the record quarterly sales performance by its two largest brands, Merrell and Saucony, on which the group has been investing more than on the ...
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News briefsSaucony unveils a European campaign to support local running retailers
Saucony is launching a new initiative, Run It Local, to support specialty running retailers across the EMEA region. The €335,000 campaign will run from July to September with various activities. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of ...
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News briefs
Deerfoot stops working for Saucony in Iberia, takes on Diadora
According to the Spanish trade publication Tradesport, Deerfoot Sport’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid, began establishing operations of its own in Spain in 2014 ...
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News briefs
Saucony introduces a versatile sports shoe
Saucony has unveiled the all-new Freedom 4, a versatile shoe that can be used for running, the gym and all-day casualwear. Borrowing from the brand’s Endorphin Collection, the new version of the Freedom has been updated with PWRRUN PB, an ultralight PEBA cushioning. The shoe’s base has been widened slightly ...
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News briefs
Saucony partners with a British charity, GoodGym
Saucony and GoodGym, a British charity, have announced a new partnership that will make the brand the exclusive apparel and running footwear partner of GoodGym for the next two years. Headquartered in London, GoodGym combines regular exercise with helping communities. Its group of runners walk, run or cycle to help ...
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News briefs
Saucony appoints Fábio Tambosi as chief marketing officer
Saucony has announced the appointment of Fábio Tambosi as its new chief marketing officer, effective immediately. Tambosi has more than 18 years of experience in global brand-building, most recently serving as Adidas’ global head of brand, planning and activation for its Sports Performance categories. Prior to Adidas, he served as ...
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News briefs
Saucony launches its first 100% natural sneaker
Saucony has introduced the Jazz Court RFG, a sneaker that contains zero plastic and was made using only seven natural materials: cotton, jute, wool, rubber, wood, gardenia and beet. It is the brand’s first 100 percent sustainable sneaker. The acronym “RFG” stands for “Run for Good,” Saucony’s ethos and global ...
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News briefs
Saucony takes charge of its Iberian distribution
Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine-owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed up by Gerónimo ...
