All Saucony articles
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News briefsWolverine Worldwide expands global reach with new licensing deals
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
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News briefsSportsShoes.com hires Partnerships Coordinator to boost community engagement
Source: SportsShoes.com Georgia Malir, new Partner Coordinator at SportsShoes.com SportsShoes.com has appointed its first Partnerships Coordinator to enhance its engagement with running and fitness communities. Georgia Malir, previously with Saucony, takes on this role, managing the retailer’s partnerships strategy and overseeing relations with over 1,000 running clubs ...
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ArticleXtep Intl. annual profit hits all-time high
The Chinese group Xtep Intl., which took 100 percent ownership in the Saucony and Merrell businesses in China earlier this year, generated 7.9 percent operating income growth in FY23 to 1,579.9 million yuan renminbi (€201.5m) on 10.9 percent annual revenue growth to RMB 14,345.5 million (€1.83bn). The annual gross margin ...
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News briefsSaucony appoints a new head for the Iberian peninsula
Saucony has a new head for Spain and Portugal. Wim Steenman will take charge over the Iberian peninsula.
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ArticleWolverine makes progress on turnaround but more bumps likely
Wolverine Worldwide’s CEO leads turnaround, aiming for $140M profit gains in 2024. Despite Q4 losses, strides made in inventory and debt.
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News briefsSaucony reward consumers for moving their feet with new challenge
The average smartphone user scrolls the length of three marathons in their feeds. Saucony wants to challenge that with a new challenge.
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ArticleWolverine Worldwide on expected FY course, update on transformation
Wolverine World Wide, Inc. provided an update on its preliminary, unaudited financial results for FY 2023 and its ongoing transformation efforts ahead of its presentation at the 2024 ICR Conference this week. “We’re executing the stabilization phase of our strategic transformation with tremendous pace while redesigning Wolverine Worldwide for the ...
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News briefsXtep purchases Wolverine’s stake in joint venture
Xtep Intl. is paying Wolverine Worldwide $61 million for its share of a joint venture that the two companies established in 2019 for the distribution of the Saucony and Merrell brands in Greater China, Hong Kong and Macau. Additionally, due to the early success and profitability of the Saucony brand ...
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ArticleWolverine Worldwide lowers outlook as overhaul moves forward
Wolverine Worldwide’s Q3 results weren’t pretty, but they did exceed Street estimates on several fronts as the Merrell, Saucony, and Sweaty Betty parent moved forward with numerous initiatives aimed at reducing annualized costs by $215 million and turning the company’s fortunes in the right direction again. Net income slid ...
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ArticleWolverine Worldwide accelerates transformation plan
Wolverine World Wide, Inc., the owner of a large brand portfolio, including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies and Wolverine, announced actions to accelerate its ongoing strategic transformation into a “brand-led and consumer-obsessed growth company.” Chris Hufnagel, President and CEO, said: “We are moving with speed and urgency to ...
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News briefsXtep Intl. releases Q3 update
Retail sell-through for the Chinese company’s core Xtep brand, including online and in-store sales, rose by high teens year over year. Meanwhile, the company said there was a 25 to 30 percent discount level during the three months ended Sept. 30 with an inventory turnover level of 4.5 to 5.0 ...
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News briefsSaucony launches vegan Triumph RFG sneaker
Source: Saucony Triumph RFG Saucony has launched the Triumph RFG (“Running For Good”), described by the performance running lifestyle brand as “its most sustainable shoe to date.” The new shoe features plant-based, petroleum-free CovationBio PDO Susterra propanediol. Specifically, the Triumph RFG is the first athletic shoe to ...
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ArticleSaucony announces product sustainability goals
Performance running lifestyle brand Saucony, part of Wolverine Worldwide and celebrating its 125th anniversary this year, has announced a major step in its sustainability journey, aiming to have 90 percent of its products made from organic, recycled or renewable materials by 2025 and 100 percent by 2030. With the launch ...
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ArticleXtep Intl. nets H1 profit from Saucony business
Xtep Intl., the publicly traded Chinese company, whose business models consists of its own label for the nation’s mass market and four western brands (K-Swiss and Palladium, globally, and joint ventures for Merrell and Saucony in Mainland China) targeting the premium market, reported a 12.7 percent increase in H1 profitability ...
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News briefsSaucony and Polygiene partner on latest product range
Following on from the launch of the partnership in March 2023, Saucony has unveiled more Polygiene-treated products in its July Spring Summer Collection. Source: Polygiene Polygiene’s StayFresh antibacterial technology inhibits the growth of odor-causing bacteria, so garments need less washing, customers save water and energy, and products ...
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ArticleWolverine’s new CEO to spearhead turnaround as Q2 results tumble
Chris Hufnagel, who was yesterday named the President and CEO of Wolverine Worldwide, Inc (WWW) with immediate effect following the sudden departure of Brendan L. Hoffman, faces numerous headwinds from day one, with the group’s Q2 figures now released. They range from getting inventory and debt to proper levels and ...
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News briefsNew CEO for Wolverine World Wide
Wolverine World Wide, Inc. announced that it has appointed Christopher Hufnagel, current President of Wolverine, as President, Chief Executive Officer, and member of the Board of Directors, effective immediately. He succeeds Brendan Hoffman, who is no longer with the company. Source: Wolverine World Wide New CEO of Wolverine ...
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News briefsWolverine Worldwide amends credit facility
The deal, a fourth amendment to its existing credit agreement, will give the Merrell and Saucony parent more near-term financial and operational flexibility for the remainder of its fiscal year as it continues implementing its turnaround plan. Wolverine’s maximum consolidated ratio under the new amendment moves to 4.875x Ebitda from ...
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ArticleWolverine Worldwide appoints new company president and key brand leaders
Wolverine World Wide, Inc. (WWW), owner of lifestyle and footwear brands including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies, Wolverine, Chaco and Stride Rite, this week made several executive appointments. The changes were made “to help drive future growth and accelerate its global brand-building efforts” and build on the strategic ...
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News briefsWolverine looking for new Saucony brand president
Anne Cavassa, who joined Saucony as the brand’s first woman president in May 2018 after more than 20 years working for the likes of Brooks Running, Timberland, Nike, and Reebok Intl., recently left Wolverine Worldwide (WWW). Senior company executives disclosed her departure during last week’s earnings conference call. Chris Hufnagel, ...
