All Saucony articles – Page 2
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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ArticleSaucony eyes easier sales comparisons, expanded US distribution in 2025
Parent Wolverine Worldwide believes the brand’s turnaround is underway and working thanks to new product introductions, design improvements and lower retail inventory levels.
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News briefsWolverine Worldwide appoints new Active Group leader
Industry veteran Susie Kuhn has been appointed to lead Merrell, Saucony and Chaco brands, effective Oct. 28.
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News briefsSaucony sales makes Xtep Intl. to update it's Q3
The Chinese sports brand, which owns the Chinese rights to Saucony, K-Swiss, and Merrell, updated its Q3 numbers after seeing sales rise.
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News briefsSaucony unveils new Gore-Tex collection
The performance running and lifestyle brand has enhanced some of its popular designs to provide superior outdoor protection.
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ArticleXtep Intl. moving forward with three-prong strategy in China
Saucony and Merrell generated a 72 percent year-over-year increase in sales in H1.
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ArticleSaucony making progress amid parent’s turnaround
Total sales for the brand under the Wolverine Worldwide umbrella fell by 28% in Q2 compared to the same period last year.
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News briefsSaucony hires new Global Chief Marketing Officer
Source: Saucony Joy Allen-Altimare Saucony has named Joy Allen-Altimare as its new Global Chief Marketing Officer, effective immediately. According to the Wolverine Worldwide-owned footwear brand, she will be responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in 2023
Annual profitability fell by 10.4 percent in 2023, with a decline in annual revenues of almost 3 percent. Find out more in our latest scorecard.
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News briefsWolverine Worldwide expands global reach with new licensing deals
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
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News briefsSportsShoes.com hires Partnerships Coordinator to boost community engagement
Source: SportsShoes.com Georgia Malir, new Partner Coordinator at SportsShoes.com SportsShoes.com has appointed its first Partnerships Coordinator to enhance its engagement with running and fitness communities. Georgia Malir, previously with Saucony, takes on this role, managing the retailer’s partnerships strategy and overseeing relations with over 1,000 running clubs ...
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ArticleXtep Intl. annual profit hits all-time high
The Chinese group Xtep Intl., which took 100 percent ownership in the Saucony and Merrell businesses in China earlier this year, generated 7.9 percent operating income growth in FY23 to 1,579.9 million yuan renminbi (€201.5m) on 10.9 percent annual revenue growth to RMB 14,345.5 million (€1.83bn). The annual gross margin ...
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News briefsSaucony appoints a new head for the Iberian peninsula
Saucony has a new head for Spain and Portugal. Wim Steenman will take charge over the Iberian peninsula.
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ArticleWolverine makes progress on turnaround but more bumps likely
Wolverine Worldwide’s CEO leads turnaround, aiming for $140M profit gains in 2024. Despite Q4 losses, strides made in inventory and debt.
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News briefsSaucony reward consumers for moving their feet with new challenge
The average smartphone user scrolls the length of three marathons in their feeds. Saucony wants to challenge that with a new challenge.
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ArticleWolverine Worldwide on expected FY course, update on transformation
Wolverine World Wide, Inc. provided an update on its preliminary, unaudited financial results for FY 2023 and its ongoing transformation efforts ahead of its presentation at the 2024 ICR Conference this week. “We’re executing the stabilization phase of our strategic transformation with tremendous pace while redesigning Wolverine Worldwide for the ...
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News briefsXtep purchases Wolverine’s stake in joint venture
Xtep Intl. is paying Wolverine Worldwide $61 million for its share of a joint venture that the two companies established in 2019 for the distribution of the Saucony and Merrell brands in Greater China, Hong Kong and Macau. Additionally, due to the early success and profitability of the Saucony brand ...
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ArticleWolverine Worldwide lowers outlook as overhaul moves forward
Wolverine Worldwide’s Q3 results weren’t pretty, but they did exceed Street estimates on several fronts as the Merrell, Saucony, and Sweaty Betty parent moved forward with numerous initiatives aimed at reducing annualized costs by $215 million and turning the company’s fortunes in the right direction again. Net income slid ...
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ArticleWolverine Worldwide accelerates transformation plan
Wolverine World Wide, Inc., the owner of a large brand portfolio, including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies and Wolverine, announced actions to accelerate its ongoing strategic transformation into a “brand-led and consumer-obsessed growth company.” Chris Hufnagel, President and CEO, said: “We are moving with speed and urgency to ...
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News briefsXtep Intl. releases Q3 update
Retail sell-through for the Chinese company’s core Xtep brand, including online and in-store sales, rose by high teens year over year. Meanwhile, the company said there was a 25 to 30 percent discount level during the three months ended Sept. 30 with an inventory turnover level of 4.5 to 5.0 ...
