All Saucony articles – Page 3
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News briefs
Nike, Asics have the fastest carbon-plated shoes, study says
Did Eliud Kipchoge get a boost from his sneakers on his sub-two-hour marathon? It appears so, and Nike and Asics might have the fastest distance-running shoes on the market. Researchers at Stephen F. Austin State University in Nacogdoches, Texas, have compared the “running economy” – best conversion of energy to ...
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News briefs
Saucony introduces the new Triumph 19 shoe
Saucony has announced the launch of the all-new Triumph 19 running shoe, available in men’s and women’s sizes at saucony.com and selected running specialty retailers globally. The Triumph 19 features the brand’s PWRRUN+ responsive cushioning, an upgrade from the underfoot cushioning in the Triumph franchise, as well as the brand’s ...
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ArticleWolverine raises FY outlook again after strong Q2
Wolverine Worldwide raised its guidance for the full year for the second time after achieving strong results in the second quarter ended July 3, led by the record quarterly sales performance by its two largest brands, Merrell and Saucony, on which the group has been investing more than on the ...
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News briefsSaucony unveils a European campaign to support local running retailers
Saucony is launching a new initiative, Run It Local, to support specialty running retailers across the EMEA region. The €335,000 campaign will run from July to September with various activities. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of ...
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News briefs
Deerfoot stops working for Saucony in Iberia, takes on Diadora
According to the Spanish trade publication Tradesport, Deerfoot Sport’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid, began establishing operations of its own in Spain in 2014 ...
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News briefs
Saucony introduces a versatile sports shoe
Saucony has unveiled the all-new Freedom 4, a versatile shoe that can be used for running, the gym and all-day casualwear. Borrowing from the brand’s Endorphin Collection, the new version of the Freedom has been updated with PWRRUN PB, an ultralight PEBA cushioning. The shoe’s base has been widened slightly ...
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News briefs
Saucony partners with a British charity, GoodGym
Saucony and GoodGym, a British charity, have announced a new partnership that will make the brand the exclusive apparel and running footwear partner of GoodGym for the next two years. Headquartered in London, GoodGym combines regular exercise with helping communities. Its group of runners walk, run or cycle to help ...
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News briefs
Saucony appoints Fábio Tambosi as chief marketing officer
Saucony has announced the appointment of Fábio Tambosi as its new chief marketing officer, effective immediately. Tambosi has more than 18 years of experience in global brand-building, most recently serving as Adidas’ global head of brand, planning and activation for its Sports Performance categories. Prior to Adidas, he served as ...
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News briefs
Saucony launches its first 100% natural sneaker
Saucony has introduced the Jazz Court RFG, a sneaker that contains zero plastic and was made using only seven natural materials: cotton, jute, wool, rubber, wood, gardenia and beet. It is the brand’s first 100 percent sustainable sneaker. The acronym “RFG” stands for “Run for Good,” Saucony’s ethos and global ...
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News briefs
Saucony takes charge of its Iberian distribution
Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine-owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed up by Gerónimo ...
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ArticleWolverine’s online sales jump by 96%
Wolverine Worldwide posted better-than-expected sales in the second quarter, as the impact of the coronavirus-related retail lockdown was partly offset by a growth of 96 percent in the group’s own e-commerce operations, representing more than 40 percent of revenues during the period. Merrell, Saucony and work footwear brands like Wolverine ...
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News briefs
Chillos to launch a slide model for Saucony’s Endorphin Collection
Back in April, Saucony introduced the Endorphin Collection, a range of running shoes that comprises the Speed and Shift models as well as the the brand’s “fastest shoe ever,” a carbon-plated racing flat called the Endorphin Pro. Now another brand owned by Wolverine Worldwide, Chaco Footwear, is releasing a limited-edition ...
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News briefs
Saucony opens a store in Shanghai
Saucony has inaugurated a store in Shanghai, at Super Brand Mall, in collaboration with its local partner Xtep . The 122-year-old running shoe brand plans to open brick-and-mortar stores in other Chinese cities.
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ArticleChemicals and coronavirus weigh on Wolverine’s results
(OIC) The group’s two biggest footwear brands, Merrell and Sperry, helped Wolverine Worldwide finish the last year on a high in terms of revenues, with both of them scoring growth in the mid-teens for the fourth quarter ended on Dec. 28. The company also benefited from an acceleration in direct-to-consumer ...
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