All Social commerce articles
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ArticleSocial commerce races towards $1 trillion
Social networks have evolved into commerce platforms. Sprout Social’s survey shows 76% of users have been influenced by social media purchases in the past six months.
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News briefsTour de France partners with TikTok to further expand its audience
TikTok is joining the Tour de France (July 1-23,2023) and Tour de France Femmes avec Zwift (July 23-30, 2023) as an official provider. From July 1, fans of the Tour will be able to experience these cycling races also with TikTok thanks to the platform’s creators and users. Every day, ...
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News briefsYouTube to launch its first live e-com shopping channel in South Korea
YouTube will launch its first official live commerce shopping channel in South Korea on June 30, Reuters reported. South Korea already has a booming live streaming commerce business led by tech giant Naver. This makes the country a prime test market for the Alphabet-owned company as it focuses on becoming ...
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News briefsTikTok wants to expand e-commerce significantly
TikTok is looking to significantly expand its e-commerce platform. This year, the short video app’s business with advertising links for goods during live broadcasts is expected to quadruple to as much as $20 billion, Bloomberg reported, citing people familiar with the matter. The app, which is particularly popular with young ...
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ArticleSnap and Amazon Fashion collaborate on seamless AR shopping experience, starting with eyewear
Source: www.snapchat.com Venice, California-based U.S. technology and social media company Snap and Amazon Fashion are collaborating to bring new Virtual Try-On (VTO) experiences to Snapchat users and extend augmented reality (AR) to both brands and customers. The new Snapchat try-on lenses include thousands of Amazon Fashion’s Virtual ...
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News briefsYouTube expands e-commerce features
YouTube is to introduce shopping features to its video feature “Shorts” service, according to Reuters. The streaming service is also testing new commission schemes for influencers who sell products through links in videos. The feature is initially being tested with eligible creators in the U.S. and will allow them to ...
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News briefsInstagram changes e-commerce strategy step by step
Meta, the parent company of Instagram and Facebook, has announced another change to Instagram’s e-commerce options. According to an internal memo quoted by The Information, it plans to remove the platform’s “Shopping” page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the ...
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News briefsFacebook Live Shopping shuts down
Source: Meta / Facebook Effective Oct. 1, 2022, retailers will no longer be able to host new or planned live shopping events on Facebook, Meta announced in a blog post. Facebook Live can still be used to broadcast live events, but it will not be possible to ...
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News briefs
Twitter tests an e-commerce feature for brands
Twitter has announced that it is beginning to allow businesses to add a shopping section at the top of their profile page. The “Shop Module” pilot has started with a dozen brands in the U.S. By tapping a product, the consumer reaches a listing with the option of making a ...
